Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
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What Does it Take to Create a Content Strategy for a Small Business?
I’m a content strategist but I work mainly with small businesses, so while I’d love to be able to recommend […]
Post from Joana Veiga Ferreira
How to get the best out of your team in ideation sessions
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across various media channels. Although essential for delivering innovative content, encouraging creativity in the office can be challenging due to its very personal nature. One of the most […]
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Content Marketing 2019: Seven tips to improve your strategy
Content marketing is changing. Here are 7 tips to make sure that your content marketing strategy is still relevant in 2019.
The post Content Marketing 2019: Seven tips to improve your strategy appeared first on Search Engine Watch.
The Payoff From Audience Research
It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers!…
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Catering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are.…
The post Catering to Your Audience’s Interests Through Tangential Content appeared first on Seer Interactive.
Catering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are.…
The post Catering to Your Audience’s Interests Through Tangential Content appeared first on Seer Interactive.
What Marketers Can Learn From Hostage Negotiators
Hostage negotiators at the FBI developed a model for creating a relationship between the bureau’s negotiators and their counterparts, which culminates in the FBI negotiator influencing decisions of his or her counterpart during the negotiation—like “let her go” or “put down the gun.” The bureau calls this the behavioral change the stairway model:
The model outlines a process for developing a relationship that flows through time, starting with the negotiator empathizing with his or her counterpart, then building trust and rapport before ever trying to influence or enact any sort of behavioral change.…
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How to Organize Your Site’s Navigation Based on Audience Insights
A website without great navigation can be like the clearance rack at Urban Outfitters. It is full of hidden gems, but sizes and types of apparel are all mixed up. You’re often left wondering if the effort of sorting through the options is even worth scoring that great deal.…
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Enhanced Tracking for Analyzing Your Content’s Impact
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way?
How does your content actually impact your end users, and what value does it provide to their decision making process?…
The post Enhanced Tracking for Analyzing Your Content’s Impact appeared first on Seer Interactive.
How to Win With Guided Selling, Part 5: Organic Promotion
Outreach to bloggers and influencers is one of the more obvious tactics for organic promotion, as it can be very effective. However, the space is becoming more and more competitive as bloggers are becoming more aware of the opportunities available to t…
How to Win With Guided Selling, Part 4: Paid Social Media Promotion
After you spent all the time creating a great piece of content, you want to make sure it gets in front of your target audience.
Before putting any dollars behind promoting your content, you should sit down with your team and plan out key considerations…
How to Win With Guided Selling, Part 3: Design & Creation
The first thing we do before kicking off the detailed design work on any project is a thorough review of the existing audience research. We then combine it with competitive and visual research to get an overarching view of what we need to solve with the design.…
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How to Win With Guided Selling, Part 2: Audience Interviews
We all have experience in our industries, but that can sometimes give us blinders into thinking we know everything about our audience. It’s important to get the audience’s perspective and see what they’re really looking for and need.
Sometimes, we can also have the tendency of cycling one anecdote or another any time a subject comes up, but it’s good to get new perspectives to refresh what we know about people and expand our understanding of them, their journey, and their needs.…
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How to Win With Guided Selling, Part 1: Prioritizing a Topic
Choosing a category from a million possibilities for your digital asset is more than enough to drive us crazy. But it doesn’t have to be!
Follow these six steps to making sure you’re choosing a category that’s inspired by data, has high success potential, and most importantly is in line with your whole team’s goals.…
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How to Compete with Amazon: Win with Guided Selling
Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon.…
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Going through a Rebrand? Here’s How We Approached It for a Large, International Client
So, you or your client are going through a rebrand. There are a variety of reasons to go through a rebrand, such as being sold to another company/investor or simply needing to hit the reset button on your image and reputation.…
The post Going through a Rebrand? Here’s How We Approached It for a Large, International Client appeared first on Seer Interactive.
How to Give Searchers What They Need, Not Just Linkbait
So often we can get caught up in building out huge resources.
Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching?…Th…
SEO’s Long Tail Keyword Problem
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words.
Today I’m asking you to think of long tail keywords differently.
That long tail is affecting another long tail that I have yet to hear a lot of people talking about, and to be honest I think it’s hard to talk about because the answers are complex.…
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How to align your content strategy with your sales funnel
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past … read more