SEO for Startups: Bootstrapping Your SEO Strategy
Why Does SEO Matter?
You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close?…
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The Power of A Great Agency Partner
They say a picture is worth a thousand words.
But successful marketing campaigns can be worth thousands to millions of dollars. And bad marketing campaigns…well, let’s just say companies really need to take a step back and evaluate the power and play of their intentions before broadcasting their message into the real world.…
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Why Google is Eating Healthcare Marketers’ Lunch
It’s no secret that Google has spent billions of dollars improving its’ search algorithm to quickly answer users’ questions. In this quest, they’ve begun to remove actual websites from the end result by listing answers right in the SERPs – and with “off-line” products that respond back to questions immediately, like Google Home and Google Now.…
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Connecting the In-Store & Online Experience Using Audience-First Marketing
If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty, how can this be done while demonstrating ROI for each distinct marketing channel as well as showing the influence both channels have on each other?…
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The Difference Between Strategy and Tactics
Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […]
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10 reasons your content will fail and what you can do about it
Creating content is easy. Creating great content? That’s much tougher.
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
6 reasons you need a Content Marketing Strategy
A content marketing strategy makes a big difference in success. You need to understand your audience needs and combine it with what your business needs
Post from Bas van den Beld
What Designers and Marketers Can Learn from Pixar
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate.…
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How strategic is your content strategy? Test yourself with five key principles
19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about…
Why your content and SEO strategy need to be joined up
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.
3 Top Conversion Rate Optimization Rules [From an SEO Perspective]
It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result page – but what happens next?…
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SEO in the festival season: which retailers have the right strategy?
Summer in the UK means festivals, and there are plenty to choose from again this year.
Why your audiences are so important
People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have more than one audience!
Warning: Don’t fall victim to content strategy’s biggest mistake
If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: … read more
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right?
Nine common content marketing mistakes and how to fix them
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your strategy is effective?
Here’s a new content marketing strategy documentation map
I’m currently going through the process of establishing a content strategy from scratch and thought I’d share what I’m doing, which I’ve summarised in this visualisation.
Adopting a consumer mindset for your SEO strategy
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?
Leverage Seasonal Search Trends to Deliver the Right Content at the Right Time
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings.…
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