How to achieve face-melting content marketing ROI
Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY last week.
10 Free Content Strategy & Editorial Calendar Templates
Do you know what makes a successful content marketing program? If you’ve been following along with my ongoing series, the answer should be “yes” — which already makes you better off than half of all UK marketers. Now here’s the real test: what does your content marketing strategy look like? If your answer is a […]
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How to Develop a Content Marketing Strategy for Your SME
Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time and budget constraints, or maybe you’re daunted by the thought of adding your voice to a market already saturated with content. Whatever your misgivings, don’t let them stop you. A […]
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Data Driven Content: Ideas that Work in Content Marketing
If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing. Using […]
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Content Marketing for Customer Retention
Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket to healthy business growth. Fortunately, content marketing is here to storm the beaches and save the day. Your Sales Funnel Should Focus on Customer Retention When I look […]
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Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, I’ve come up with the Content Strategy Canvas.
Five tips to achieve content marketing success
We attended Ayima’s Insights Conference in London this week, and here’s what we learned from Danny Chadburn, Head of SEO at Ayima and SEW contributor, on how to create a successful content marketing strategy.
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
How to Create Kickass Content for Your Brand’s Audience [Checklist]
How do you know what type of content is best for your brand?
Marketers have been hearing “create great content” for a long time. We know content should be relevant to your business’ audience and goals as well as being shareable, authoritative, useful, unique…and the list goes on and on.…
The post How to Create Kickass Content for Your Brand’s Audience [Checklist] appeared first on Seer Interactive.
Get More Value Out of Your TV Ads: Incorporate Search
In 2015, a 30 second Super Bowl TV ad cost 4.5 million dollars (Source: Syracuse).
What’s the ROI in that? Despite the exorbitant cost and lack of clear-cut metrics to measure the value of a prized Super Bowl ad spot, big brands continue to pay the high price every year.…
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Is Your Content Being Found? Taboola or Outbrain Could Help
With so much content being produced, its hard for the content you produce to have cut through or be found. Using a content platform like Taboola or Outbrain may help and needs to be considered as part of your content marketing mix.
Post from Russell O’Sullivan
Aligning Your Blog With Business Goals
If you’re not blogging, you’re not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business’s blog is a great way to establish who you are to your customers (and potential customers).…
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Focus On Customers Who Will Come Back
Laying down the law
I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.
First, you need to be familiar with the “law of diffusion of innovation” which states “if you want to achieve mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration and then the system tips.” Watch Sinek’s TED talk to learn more.…
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Get Your Content On: Social Media Marketing with BuzzSumo
There is only one thing that is more exciting than all of the new features in BuzzSumo, and that is applying them to your social media marketing efforts! In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who […]
The Power of the Pencil
Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful […]
Creating an Asset In Under 72 hours
Creating a marketing asset can often feel like a daunting task. As marketers, we want it to be a success. We block out hours for research and brainstorming. We create a plan to get the job done and another to promote it. We spend weeks and months creating something that’s supposed to feel ‘in the […]
4 Crucial Ingredients for a Successful SEO Strategy
SEO is not an out-of-the-box service. A successful SEO strategy emerges from understanding the client, the industry, Google’s SERPs, and your link tactics.
Post from Barry Adams on State of Digital
4 Crucial Ingredients for a Successful SEO Strategy
The Ultimate List of IFTTT Recipes for Marketers
Here at SEER, we’re big proponents of scaling and automating as many tasks as possible so that we can spend the bulk of our time strategizing for our clients. So, we’re huge fans of IFTTT. If you’re not familiar with IFTTT, it’s simple. IFTTT is a free tool that you can use to connect different […]
Managing Outsourced Content Development (Using Songs by U2)
Note: This post was written listening to large amounts of music by U2 and Roy Orbison. However, vintage Orbison song titles such as “Lonely Wine” and “Ooby Dooby” don’t really lend themselves to the process of outsourcing content development. (Just be glad that I wasn’t on a Scandinavian death metal kick at the time this […]
How Much Content Do You Need For B2B SEO Success?
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,”…
Please visit Search Engine Land for the full article.