Content Strategy vs. SEO – What Do You *Really* Do?
Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]
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How To Choose The Right Social Media Networks For Your B2B Business
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C context…
Decluttering The Content Strategy Conversation
Why? Last week at South By Southwest, Kristina Halvorson was talking about the challenges that B2B marketers claim to face when it comes to content marketing. Halvorson was mid-way through her presentation titled, Go home marketing, you are drunk, and she was specifically referencing data similar to the second and third data points presented below, when she popped the […]
Robots, Humans, and Using Basic UX Principles For Content Strategy Development
Google’s purchase of the London based artificial intelligence startup DeepMind created plenty of headlines earlier this week. And the majority of the initial reporting revolved around speculation of Google’s plans to dominate a robotic future, (including more than one reference to Terminator’s Skynet.) Image credit: terminator.wikia.com However, a few days after the headlines more in depth […]
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
One Easy Way to Jumpstart Your Creativity and Become a Better Writer
I wanted to share this concept today because it’s something that has helped me out a lot since I first read about it over the summer. If you can work this practice into your writing routine, even somewhat regularly, you’ll become a better writer over time, and clear up some much needed head space to […]
How to Improve Your Paid Content Promotion Efforts, Measurement, and Reporting
If given a $10,000 budget to better promote successful content, how would SEER go about doing it and what would the desired results be? This was the question originally posed by Wil along with a challenge to determine the best ways to pay for promotion on client content and assets. Overall, we wanted to test […]
2014 SEO Playbook, Part 1 – Hummingbird
It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword…
Please visit Search Engine Land for the full article.
How To Achieve ROI From Your B2B Content Strategy In 60 Days
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in t…
Thinking About WHY You Do Content… or “If Everyone Jumped Off a Cliff…”
Every so often, you need to take a step back and listen to Mama’s voice in your head: “If everyone was jumping off a cliff, would you do it, too?” That dandy little interrogative statement from your childhood can also apply to decisions concerning content — particularly, why you are creating content. While everyone recognizes […]
What is Content? What We Talk About When We Talk About Content
Recently a great Smashing Magazine article on content strategy written by Brad Shorr made the rounds at SEER. When I clicked through to read the article two things caught my attention right off the bat: 1) the date, and 2) the first sentence. The article was dated December 2011, and I’ll admit, I was tempted to automatically brush […]
Why Google PageRank Is the Wrong Indicator to Focus On
Pagerank, it once was the holy grail of Google, but how important is it now? Should you as webmaster focus on it? Or stay away?
Post from Jayson DeMers on State of Digital
Why Google PageRank Is the Wrong Indicator to Focus On
Build Content, Links, & Relationships with Reverse Guest Posting
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog. Most of the guest post pitches I receive are complete garbage, but even if I get a really good, relevant pitch, I’m not going to accept a guest post. The reason […]
Build Content, Links, and Relationships with Reverse Guest Posting
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog. Most of the guest post pitches I receive are complete garbage, but even if I get a really good, relevant pitch, I’m not going to accept a guest post. The reason […]
Why Your Expensive, Time-Consuming Content Doesn’t Work.
Which question would you kick-off a content strategy with? What do we put on our landing pages and in our white papers and on our blog? What gets our audiences excited or helps them do their job better? You might say #2 because it sounds right, and you’ve probably thought about this before. But check […]
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Mastering PPC: Landing Conversions with Landing Pages
As summer comes to an end my thoughts wander to autumn which then ultimately wanders to the Philadelphia Arctic Tundra that is winter. I’m a planner so I start shopping for my winter jacket in August so I can walk with comfort from my car to the office while my other unprepared co-workers talk about […]
Spark New Ideas with these Keyword Research Tools/Tips
A successful SEO campaign starts with choosing the right keywords. Growing your business beyond the initial campaign involves expanding your keyword list and this can be difficult at times. You’re in need of new keyword ideas and new opportunities but you don’t know where to look. There are a ton of SEO tools out there that can […]
How To Generate (Pseudo) Expert Content Ideas For Your Client
The phrase “content is king” gets thrown around a lot. Yes, that’s a cute use of alliteration, but what does it really mean? Thanks to Google’s Panda update, it’s simply not enough to stuff a few keywords into some ham-fisted copy and call it a day. Unique content is both valued and needed more than […]
Online Success From Offline #RCS: Non-Profit Style
We recently asked our Facebook fans what kind of posts they’d like to see next on the SEER blog. Thanks to all of our fans for the feedback so far! We’re taking the first request from Benji Craig. Benji asked us to cover “RCS with a non profit spin”. To me, that has a couple […]
Is Your Content Original Or Stolen – 3 Quick Ways To Find Out
#1 on Google’s list of priorities is to provide the best user experience possible. Since Google’s main function is to provide answers to people’s search queries they do not want to serve the same answer or content over and over in the search results. Google strives to solve this problem by having its algorithm determine which content is the […]