Five Ways To Flip Your Copywriting For Higher Conversion Rates
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories? Facts or feelings? Data or discounts? If…
Please visit Search Engine Land for the full article.
Avoiding The Keyword Research Checkmate
Chasing after one specific keyword set can not only be frustrating, but also inefficient. The marriage of keyword research and content can result in strong, targeted pages that perform, reach the ideal demographic, and result in conversions — if you’re willing to test and think…
Please visit Search Engine Land for the full article.
The Informational Content Advantage
You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf). Most websites have very little informational content on them, preferring instead to focus on driving a…
Please visit Search Engine Land for the full article.
Mastering PPC: Understanding PPC and SEO
As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search […]
Scraping for Dummies with Outwit (a Marketer’s Best Friend)
Pulling data sucks. It’s mind-numbing. Outwit is a fantastic tool that’s saved me hours of manually pulling data and helped build links, create assets, identify architecture issues and so much more. Outwit is meant for non-programmers. It is great for: – harvesting infographic data that might not be easily accessible – pulling prices from websites […]
How to Get Accepted to Speak at SMX
I’ve had the good fortune of being selected to speak at SMX events three times now. While I’m no Vanessa Fox, who seems to appear 95 times speaking per event, I feel like I have a decent idea, now, of what it takes to get selected to speak at the conference. Speaking at SMX is […]
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