Category: local mobile search

Channel: Local digital storefronts local business information local e-commerce business tools local mobile search Local Search Local Search Column mobile conversion mobile messaging Mobile Path to Purchase study mobile websites Search Engine Land smartphone purchase smartphone shoppers Uncategorized

How Local Businesses Can Overcome Obstacles To Mobile Conversion

Neg Norton

For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile…

Please visit Search Engine Land for the full article.

Channel: Local desktop search internet yellow pages local business advertising Local Media Tracking Study 2013 local mobile search Local Search quality leads Search Engine Land Search Marketing: Local Search Marketing SEM Industry: Stats tablet search Uncategorized user local media sources

Local Businesses Need To Expand & Refine Advertising Approach

Natalie Wuchenich

With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their advertising approach in order to remain…

Please visit Search Engine Land for the full article.