Five hacks to enhance your organic CTR and rankings in SERPs
Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic while boosting search rankings.
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How to create an XML sitemap and submit it to Google
Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different tools and details on how you can fix existing sitemap errors.
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Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.
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2021 Search marketing: The year of automation
Today’s SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay ahead of the search marketing curve.
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Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC’s benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
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Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.
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Making the argument for nofollow links in SEO
Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will be another nofollow backlink.
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SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.
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How to analyze on-page copy quality
How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here are a few tools to help you out.
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Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?
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SEO Trends 2021: What every marketer should know
SEO is undoubtedly fruitful for businesses to dominate with their online presence. Let’s take a quick look at some of the popular trends for 2021.
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Four website usability elements that improve your search rankings
Your website’s usability and search engine rankings are closely intertwined. Focus on optimizing the four key usability elements outlined in this post to improve your visitors’ on-site experience and boost your rankings on Google in a sustainable way.
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Seven underrated Google Analytics features that boost performance
Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the performance of your website.
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Crowd marketing: A link building method that only 2% use to rank higher on Google
Discover why crowd marketing as a link building strategy is still useful in 2020, the best practices to apply, and things to be aware of. Stay tuned!
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Six strategies guaranteed to help you build more backlinks to your website
Building backlinks is no easy feat. If you’re struggling to acquire links from credible domains, give these six modern strategies a try.
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Fake reviews: How to combat a growing online problem
This article discusses what’s at stake with fake reviews, the types of inauthentic reviews, how to recognize them and how to get them removed.
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The promising post-cookie world
Marketers have long relied on the third-party tracking cookie. As panic continues with Google announcing the phase-out of third-party tracking cookies in Chrome, VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world.
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Research insights: Role of featured snippets in website traffic boost
A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets.
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The Google page experience: What you need to know and five steps to prepare for 2021
Page experience metric is going to be a new addition to Google’s ranking factors in 2021. Here’s how to prepare for it.
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The anatomy of a negative SEO attack
LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation.
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