App store optimization success: Top five KPIs you must measure

Top five leading metrics that you need to measure App Store Optimization (ASO) success, user engagement, user retention, and business conversion.

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SEO in the second half of 2020: Five search opportunities to act on now

Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond. 

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An SEO’s guide to event schema markup

UK based Superb Digital’s Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in SERPs’ rich results. 

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Guide: How to structure a local SEO strategy for your business

You can increase your business’ revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.

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Foolproof guide to optimizing Shopify for SEO

Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.

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What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

In recent years, Google has made several changes to their link attributes. Here’s an overview of the basics and expert advice on how to boost rankings.

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1000 Ranking factors: How Google finds signals through the noise

LinkGraph’s CTO, Manick Bhan, explains how machine learning is helping us better understand how Google finds and evaluates content quality signals when ranking web pages.

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How audience insights can improve your campaign’s bottom line

Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.

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Google advanced search: Six powerful tips for better SEO

Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.

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How to use headlines to help create and optimize content

Fractl’s Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch, and sell your content.

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How to win at SEO with FAQ schema markup

If you are looking for an easy method of improving your website’s SEO, using the FAQ Schema Markup is a great place to start. FAQ pages, properly marked up, are usually eligible to become rich results in Google’s search.

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10 Advanced SEO tactics to drive more traffic to your website

Founder of Digital Ducats Inc. shares 10 advanced SEO tactics to add to your toolbox for driving traffic and maximizing the traffic to your website.

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How to adapt SEO strategies for the zero-click search landscape

Zero-click search is not that big a hurdle. Five fantastic tips to tailor your search strategy to make zero-click work for you.

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Top three marketing trends for the COVID-19 era

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are. 

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