Diagnosing a traffic drop? Just breathe!
A traffic drop or decline is something all of us have come across on multiple occasions. Here’s how to diagnose and deal with it
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SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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Five hacks to enhance your organic CTR and rankings in SERPs
Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic while boosting search rankings.
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Top four SEO myths debunked: Director’s cut
Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.
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SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.
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Leveling the playing field: Ahrefs’ free product to help content creators compete in Google
While Google faces lawmakers with antitrust cases, it continues making billions from search result ads. Big players invest heavily in professional SEO but small businesses, nonprofits, and educational institutions struggle to get the organic traffic that their websites deserve. Ahrefs’ Chief Marketing Officer explains how.
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Inbound marketing for brand awareness: Four up-to-date ways to do it
Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here’s how inbound marketing can help.
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Branding for SEO : A way to fight against Zero Clicks SERPs
Is it possible for a business to win against “Zero Clicks SERPs”? Nicolas Vargas shares detailed pointers and examples of branded search for SEO.
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Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
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Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
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How to make the most of internal linking for higher rankings and improved organic search visibility
A how-to guide on internal linking, with code snippets and tools, to get higher rankings and improved organic search visibility for a website.
How to invest in your SEO for the highest ROI
Investing in SEO takes time, patience, and a healthy bit of trust in the person managing your initiatives. Tom Casano explains.
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
Three factors to consider when building a local presence
Developing a local presence takes a great deal of time, effort, and consistency. But with almost half of all Google searches now being local, you can’t afford not to focus on it. Pratik Dholakiya shares three factors to start your local journey.
Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google’s developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.
Tools to assist your SEO check-up
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. Simon Ensor reviews some of the tools you can use to provide indicators of success, or areas for improvement.
The 12 most important elements of a technical SEO audit
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive about optimization on-page and off is a must, writes Marcela De Vivo
Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. How do the results from this year stack up against last year, and what can we learn from the trends highlighted?
Highlights from TechSEO Boost: The key trends in technical SEO
Last week, the industry’s first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a “technical SEO conference that challenges even developers and code jockeys”. Here are the highlights from a packed event.
What are sitelinks and how can I get them?
What are sitelinks, and how can you maximize your chances of getting them in search? We round up everything you need to know about organic sitelinks, how they can benefit your site, and what you need to do to get them.