Email marketing in 2020: Four key things that made the difference
Toby Nwazor takes a look at what email marketing has been like in the year 2020, and what successful email marketers did differently that helped them to dominate the field for most of the year.
The post Email marketing in 2020: Four key things that made the difference appeared first on Search Engine Watch.
How audience insights can improve your campaign’s bottom line
Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
The post How audience insights can improve your campaign’s bottom line appeared first on Search Engine Watch.
SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
The post SEO case study: How Venngage turned search into their primary lead source appeared first on Search Engine Watch.
Five powerful lead generation and sales prospecting tools for small businesses
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns
You’re at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope — or the strongest? Will you look for the…
Please visit Search Engine Land for the full article.
Don’t be a Salesman, be a Problem-Solver
Agencies often try the hard sell to win new business. Rarely is this the best approach, instead try to understand the customer and solve their problems.
Post from Barry Adams on State of Search
Don’t be a Salesman, be a Problem-Solver