AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features.
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30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
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Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way.
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How to build a stronger, more effective PPC team
Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.
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Google adds keyword functionality to the AdWords app
Advertisers can make more on-the-go changes.
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Web.com buys Acquisio for machine learning, PPC management capabilities
Acquisio’s platform takes a machine learning-supported approach to paid search programs.
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Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
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AdWords Editor update supports Shopping Showcase Ads
Create and edit the newest Shopping ad format in Editor.
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Google Attribution: Is Google stepping in because no one else would?
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new pro…
AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts
See what Google wants you to pay attention to and create your own warnings based on your business rules.
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Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
The latest version of Bing Ads Editor features several new usability improvements.
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Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.
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Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
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Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Version 11.9 is now available.
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Bing Ads Editor for Mac is now available to everyone
The highly requested desktop tool is now out of beta.
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A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
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Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
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AdWords rolls out Salesforce account linking for automated conversion imports
The conversion data import solution is coming out of beta.
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AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6.
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Updating your SEM toolbox with new, shiny tools –- SMX East 2016
Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.
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