Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel.
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Bing Ads apps keep getting more useful, now with bulk editing
Hints of more improvements to come.
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Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
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The SEM automation primer
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
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Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
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Google extends Drafts and Experiments to Display Network campaigns
The testing feature goes beyond search.
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Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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Now you can share results from the AdWords Ad Preview Tool with clients
Quickly let others see how ads appear in the search results.
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Google adds Export to Report Editor option in AdWords
Users no longer have to generate Report Editor reports from scratch or rely on predefined options.
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AdWords gains 3 new cross-device attribution reports
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.
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AdWords Editor updated to support expanded text ads
A new section for expanded text ads is among several updates in AdWords Editor 11.5
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What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
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It’s here: Bing Ads Editor for Mac launches in beta
After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version.
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Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login
The new version takes its cues from AdWords Editor, but it has a few notable differences.
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AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for download.
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Yes, AdWords Report Editor now supports label columns
Labels columns are now supported at all account levels.
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Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
The new version is now available.
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AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
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iPhone Users, The AdWords App For iOS Has Arrived
Check AdWords campaign performance, change bids and adjust budgets from your phone.
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AdGooroo Launches Competitive Insights For Local Paid Search
The new tool provides keyword, ad copy and budget insights at a city level.
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