3rd-Party Campaign Management Platforms: A Secret To Search Ads Success
Contributor John Cosley shares data from Bing Ads that quantify the benefits of using a third-party tool to manage search ad campaigns.
The post 3rd-Party Campaign Management Platforms: A Secret To Search Ads Success appeared first on Search Engine L…
Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine…
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Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids
To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…
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Bing Ads Rolling Out Dynamic Sitelinks In U.S.
Bing Ads has debuted dynamic sitelinks, a new annotation that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines know that sitelinks increase…
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Newest AdWords Editor Supports App Install Ad Campaigns
The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A…
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Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads
The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as…
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Optmyzr Launches Google Shopping Campaigns Setup Tool
There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns….
AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate
Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough…
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New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists
Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting opti…
Optmyzr Launches Bid Management Solution For Google Shopping Campaigns
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help…
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WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools
Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the …
Marin Software Adds Support for Google AdWords RLSA
Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the …
Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Cli…
AdWords Editor Version 10.4 Arrives With Bid Strategies Support
The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies…
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PPC Managers: Download Latest Bing Ads Editor To Keep Google Import Function
Microsoft wants to get the word out to Bing Ads Editor users be sure to update to the latest version of Big Ads Editor. As of today, users with versions Bing Ads Editor older than 10.2 will not be able to use the Google AdWords Import function. Today, …
Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex
As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January…
Research Report: Enterprise PPC Campaign Management Platforms 2014
Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, “Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide.” Now in its Fourth Edition, this report consists of original research based on interviews…
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New Bing Ads Editor Version Now Available
Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We’ve covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the…
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Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social …
AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers
Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile…
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