Keys To Working With New Search Clients: Planning, Communication & Setting Expectations

I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-te…

Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them

Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts…

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