Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads
Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]
Mastering PPC: Understanding Search and Display
Now that you’re more familiar with what paid search is, as explained by Jess last week, let’s dive into the different network options on which to advertise. Please note: this post focuses on Google AdWords but BingAds also has similar network opportunities The Search Network Google’s search network reaches users as they’re searching the web. […]