Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still […]

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7 Conversion Rate Truths That Will Change Your Landing Page Strategy

Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented alrea…

All Hail Quality Score – King Of The AdWords KPIs!

(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores…