Category: average CPC

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3 Key PPC Metrics Are Lying To You. Find Out How

Sam Owen

When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking…

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Analyzing Cost-Per-Click Inflation In The Marketplace

Benjamin Vigneron

In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonalit…