Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1

GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.

The post Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1 app…

Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of…

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Should You Be Bidding On Your Brand Terms For Your Search Ads?

While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…

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New AdWords Quality Score Info: What You Need To Know

By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!…

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How To Improve Shopping Ad Performance & Quality Score In AdWords

By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the…

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Mobile Calls Are The New Conversions: 7 Tips For SEMs

Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…

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Why AdWords Dynamic Search Ads Work Better Than You Think

I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX…

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The Impact Of Google Display Network Magazine Ads

In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have you taken the chance yet to analyse what has happened to your text ads traffic since? Here’s what they look like: I’ve looked into a few accounts to spot what key…

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Up Close @ SMX Advanced: Amazing Paid Search Tactics

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard…

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How To Manage Bids For AdWords Shopping Ads

Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search, you have to add keywords to target more queries. In Shopping, all queries that match your products are targ…