A Defense Of Broad Match For SEM
“A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat is a renowned work of art that currently sits in the Art Institute of Chicago. You’ve probably seen it at some point or another. It’s known for its size (almost seven feet tall and over ten feet wide) and its style…
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Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords
Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development. You don’t need to re-invent the wheel each time a common problem is encountered because you can use the…
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Are Your Google Display Network Results Damaged By AdSense For Mobile?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your…
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3 Key PPC Metrics Are Lying To You. Find Out How
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking…
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Dealing with PPC “not provided”
“Not provided” has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
Post from Arianne Donoghue on State of Digital
Dealing with PPC “not provided”
Where SEM Is Concerned, Google+ Appears To Be Alive And Well
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product …
How To Gain Additional Reach In AdWords With Similar Audiences
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…
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Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads
Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]
5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return
Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available…
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6 Steps To Boost The Profitability Of Your SEM Acquisition Program
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click […]
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AdWords Scripts Grows Up With MCC Level Scripts
So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a sni…
Top 3 Scripts for Adwords Account Automation
Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?
Post from Jackie Hole on State of Digital
Top 3 Scripts for Adwords Account Automation
The Enhanced Campaigns Big Picture & What’s Next For AdWords
Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed…
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Getting More From Your RLSA Campaigns
Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting…
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer…
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4 Steps To The Perfect AdWords Audit
I recently participated in a few SEM tune-up clinics where we did live reviews of AdWords accounts. While I hope I provided a few interesting tidbits, I think the thing advertisers are looking for in these sessions is insight into the process that othe…
7 Common Pitfalls Of Google Display Network Campaign Management
The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1. Unnecessary Pausing Of Keywords You…
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Top 5 Must Haves on a Small PPC Campaign Budget
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget
The Real Reason AdWords Isn’t Working For Many Small Businesses
By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time…
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