Category: search engine bid management strategy

Channel: SEM online sales in bad weather online sales in good weather paid search retail sales in bad weather retail sales in good weather search engine bid management strategy Search Engine Land Search Marketing: General Search Marketing: Local Search Marketing Search Marketing: Shopping Search Marketing SEM bidding strategy SEM performance Uncategorized weather and sales weather impact on bidding strategy

Does Weather Affect Site Traffic & SEM Performance?

Siddharth Shah

Omni-channel retail marketers with online sites and offline stores have often wondered about the effect that weather might have on their site traffic (which in turn would affect their paid search bidding strategies). There appear to be three competing …