How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
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Google Ads new features: Five tips for your Google Ads campaigns
As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.
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The best-kept secret to maintaining and defending the top spot with paid search
Pumping more money is not the solution. BrandVerity’s CEO helps you learn the essential techniques to maintain your position one in paid search listings.
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Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
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Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
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Don’t let unwanted automated ad extensions keep you up
By default, campaigns on Google and Bing automatically show dynamic ad extensions. Quick fixes on how you could remove or manage them.
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PPC budget strategy: Tips for success on a limited budget
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget.
How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
Bid Simulator Now Available For Google Dynamic Search Ads
If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is…
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Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, schedulin…
It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles
After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change log from November: We have removed the restriction o…
Maximizing The Synergy Of Paid Search & Social
Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the Web when it comes to finding information on anything,” and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research…
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