Enhance your SEO skills through experimentation
The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Note that this blog post was inspired from my talk at BrightonSEO […]
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How conversational content can help your marketing efforts
Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your audience’s interests have changed, you’ll understand why conversational content might be worth investing in. Does this interest you? That’s the big question you […]
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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority […]
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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear […]
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Google Ads Survival Guide During COVID-19: How to Overcome The Challenges
If your business has been struggling with COVID-19 issues, this post can help you set up a strategy to tackle Google Ads and the ever-changing advertising market.
Post from Hannah O’Brien
Top strategies behind link building success
Need to improve your link building strategy? Here’s how to get started with your on-page and off-page SEO.
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Four ways to test your marketing ideas instead of trusting blogs
Don’t let someone else’s blog tell you what will work for your marketing. Test it yourself.
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Why BIG Link Building Campaigns Aren’t All That
A summary of Rebecca’s biggest and best learnings from working in digital PR over the years so you can take these nuggets with you on your SEO journey.
Post from Rebecca Lee
The Dos and Don’ts of Ecommerce Marketing in 2021
Let’s take a look at some of the dos and don’ts of ecommerce marketing in 2021 you can start implementing as the end of the year approaches.
Post from Travis Jamison
Crowd marketing is the forum link building strategy you need to know in 2020
Make the most out of niche communities with the power of forum link building.
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Leverage Next Level Engagement With These Podcast Stats For 2020
Podcasting has been growing at a rapid rate for many years now. More and more people are choosing it as both a method of entertainment and to consume news and information.
Post from Aumcore
Three SEO mistakes that can impact your search rankings
New report by digital agency Ignite Digital, highlights some of the common SEO mistakes that can impact your brand’s search ranking.
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7 Red Flags to Watch Out For When Hiring a Marketing Agency
If you want to find a marketing agency to outsource your projects, pay attention to these 7 alarm signals to avoid making the wrong selection.
Post from Maria Raybould
How AI can supercharge performance marketing
New white paper by SherloQ™, powered by IBM Watson, shows how AI can boost performance marketing, highlighting the power of AI-driven websites and ad campaigns.
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Simple Steps to Make Your PR More Digital Friendly
PR has traditionally been a discipline focused on raising brand awareness and reach, based on a model of measuring Advertising Value Equivalent (AVE), column inches to prove return on investment. The world has changed, so public relations, like many other types of marketing and communications, have had to step up and make changes. Rebecca has four small and simple changes you can make to maximise the results that will benefit more standard metrics and SEO.
Post from Rebecca Lee
Does your business really need social media?
Can brands use social media to develop real connections and become a welcome interruption, rather than add to the endless noise?
Post from Lauren Irwin
ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for businesses.
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