How a hoax Daft Punk website earned 300 links in 10 days
Gustavo Pelogia takes a quick look at a domain and site that was setup, with a view to possible dates from Daft Punk – who shroud themselves in secrecy – maybe it was a fake site, maybe it was real – the internet (Facebook under scrutiny) is awash with fake news right now, so who knows?!
Post from Gustavo Pelogia
What We Learned in October – The Digital Marketing Month in a Minute
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October saw many of the tech giants either expanding or narrowing their product offering.
‘Creepy data’: how to avoid spooking your customers
For marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data” problem.
Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Unlocking creative big data: the greener pastures of cloud-based data infrastructure
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Post from Cedric Chambaz
A Complete Guide to Log Analysis with Big Query
Curious about log analysis? This guide will cover everything from why you should do it, to getting logs, uploading and analysing them.
Will you need any programming skill to follow this?
In(credible): Uncovering Useful Data for Your Next Content Piece
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In September 2015, Harvard Business Review published an article proclaiming data to be the next big thing in content marketing.
What We Learned in September – The Digital Marketing Month in a Minute
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September’s industry news sees many of the tech industry’s biggest companies announcing brand new products, or developments to some of their existing offerings.
Top Tips for Creating your Integrated Digital Marketing Strategy for 2017
Thinking about your business marketing plans for 2017? Now is the perfect time for planning and refining your 2017 digital marketing strategy! Before putting pen to paper (or more likely mindmap to spreadsheet), take a step back and think about the integrated opportunities that can drive your strategic digital success in 2017 and beyond.
Post from Lee Wilson
Building a network: taking offline connections online
Gustavo Pelogia gives some advice around how to connect with like minded people at events and how to keep in touch after the event is over to build longer term relationships – which could benefit both you and them.
Post from Russell O’Sullivan
New Ecommerce Study Reveals Google Still Dominates
A new ecommerce study from Wolfgang Digital shows that Google traffic still dominates, mobile visits are on the rise, and site speed has a big impact on your conversion rate.
Post from Barry Adams
Speakers Corner: How I hacked online dating
how different is a search for a partner to a search for a perfect client? In both cases, you need to understand who you are targeting,
Post from Bas van den Beld
What We Learned in August – The Digital Marketing Month in a Minute
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While this month’s industry news has a number of Google-related developments to tell you about, it’s Facebook and Apple that dominate the news with two major stories to tell you about.
How to use emojis in your marketing campaigns
Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste or an interest without using a long written description.
5 Reasons You Need to Consider Using Chatbots for Business
Chatbots are at the foreground within marketing and digital news. In this post Lee Wilson explores the top 5 reasons why business need to start thinking about incorporating chatbots into their 2016/17 strategy.
Post from Lee Wilson
Why are enterprise companies missing out on search?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
Marketers have high hopes for automated content
In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year.
How to Sell Projects: A Framework for Project Proposals
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This blog post will be focused on external sales, i.e selling your company’s services to clients.
Lifting the lid of the search box: Excel tips for search marketers
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Post from Cedric Chambaz
What We Learned in July – The Digital Marketing Month in a Minute
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While not on the same level as Microsoft’s $26billion purchase of LinkedIn, this month’s news is dominated by Verizon’s multi-billion dollar acquisition of Yahoo.