7 Essential Elements to a Brand DNA Piece
Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of consistency and quality, and ensures that everyone within your organisation understands – and lives up to – your values and expectations. However, without being properly defined, managed and communicated, a brand may not remain consistent, […]
Post from Jack Telford
Friday Infographic: The Success of Zalando
An example of a successful eCommerce website is without a doubt Zalando. They have grown like crazy in the last few years. An overview of how.
Post from Bas van den Beld
Taking digital offline: Lessons in SEO from the high street
Just how does the high street impact Google updates? Understanding the search results are your very own shopfront can help for predicting the future of SEO. Hannah Thorpe shows us how.
Post from Hannah Thorpe
How to Make Award Winning Creative Content – Part 2
This post is a continuation of part one of ‘How to make award winning creative content’ , which focussed on our Drum Search Award for Photoworld.
Friday Talk: Cara Harshman – Online Personalization that Actually Works
We all want to personalize the experience online. But how? Cara Harshman shines many lights on this at Mozcon 2015.
Post from Bas van den Beld
What We Learned in June – The Digital Marketing Month in a Minute
June has seen a lot of new products, mergers and updates from many of the big search, technology and social media giants.
What Google Trends Tells Us About Brexit, People & Politics
What can we learn from Google Trends about people’s voting patterns in the aftermath of the Brexit? Adam Mason examines Brexit & past elections to find out
Post from Adam Mason
How human-robot collaboration is changing the face of digital marketing
In this post, Lee Wilson looks at how human-robot collaboration is changing the face of digital marketing.
Post from Lee Wilson
Was it Marketers that ruined social media? Yes they did.
All timelines from all social networks now have algorithms. This means we miss many updates. And marketers are to blame for that.
Post from Bas van den Beld
Does Brand Blindness still Exist in a Digital World?
Are you suffering with Brand Blindness? Instead of moving with the times or breaking the flow in that specific industry or sector, brand blindness will make you repeat your marketing actions, keep to the same objectives and repeat what you have always done before.
Post from Jodie Harris
Learning from Majestic – a talk with Dixon Jones and Mel Carson – part 2
In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that.
Post from Bas van den Beld
Will Search Engines Fall To AI?
With the advent of AI in our daily lives, do search engines need to fear for their future? Cedric Chambaz gives us his view.
Post from Cedric Chambaz
Why Marketers Need to Know About Conversational Shopping
In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Joana Ferreira discusses what you need to think about as it rolls out.
Post from Joana Ferreira
Customer Journey and Search Scenarios Part 2
If we want to predict the most probable searches, which a user might do along his customer journey, it is very useful to build search scenarios. And once we are able to build these search scenarios, we will be ready to look at our information architecture from a different perspective.
Post from Fernando Maciá
Feedback: The Most Important Tool for Building Great Teams
.png)
When most people think of feedback, they think of an uncomfortable situation instead of a powerful skill and tool.
Friday Talk: Is There a Buy Button Inside the Brain?
Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us?
Post from Bas van den Beld
Learning from Majestic – a talk with Dixon Jones and Mel Carson – part 1
In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that.
Post from Bas van den Beld
Marketing to Marketers
Advising a client on their marketing strategy is a big step from running your own marketing. Here’s how to connect with other skeptical marketers.
Post from Hannah Thorpe
Friday Talk: How Airbnb designs for Trust – Joe Gebbia
Joe Gebbia, co-founder of Airbnb, explains how AirBnB looks at trust. A really inspiring and thought-provoking talk.
Post from Bas van den Beld
What The Block? An Exploration of the Future of Digital Advertising in an Ad Block Climate
Why the fuss over ad blocking?
Ad blocking is one of the topics Distilled covered in Searchscape (which showcases our predictions for the future of search) late last year, defining it as one of the most poignant topics in search for 2016.