What Marketers Can Learn About Capturing Audience Attention From Prank-Style PSAs
Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about engaging in a dramatic fashion without alienating or offending.
Post from Lisa Lacy
What We Learned in April – The Digital Marketing Month in a Minute
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Perhaps unsurprisingly, a lot of April’s biggest stories come directly from Google, with the search engine giant trialling a number of new products, along with changes to its Search Quality Rater Guidelines.
Stop Making Crap Websites
Too many new websites are still lacking in basic digital marketing features. Barry Adams thinks this is unacceptable, and writes an impassioned plea for all web developers to do better.
Post from Barry Adams
Friday Talk: Steve Jobs’ Marketing Strategy for Apple
In this video he introduces the famous commercial ‘Here’s to the crazy ones’ from 1997 and the strategy behind it.
Post from Bas van den Beld
Friday Infographic: Looking at your customer’s experience
We all want to create things that speak directly to our customers. This is not easy. It has many different angles. Here’s a start.
Post from Bas van den Beld
Just Let Go! Why Unsubscribing is Critical to Email Marketing Success
Recently, a hunt to find ways to declutter my London shoebox room lead me to reading up on ‘mental decluttering’ (things like mindfulness techniques, if you’re wondering).
Ecommerce in France – What You Need To Know Right Now
Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.
Post from Cedric Chambaz
Why we Need to Stop Marketing to our Friends and Actually Start Marketing
It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to me and dozens of other friends as a group message. I don’t have access to the message anymore (I ‘left’ the group pretty much straight away […]
Post from Steve Morgan
What Makes Content Shareable? A Donald Trump Analysis
When looking to produce content that works (by this I mean driving engagements, conversation and shares) it’s often useful to review pieces performing well in a particular field and seeing what we can learn from them. To show how this process can be useful – and explore recurring themes in successful content – I decided to […]
Post from Jack Telford
Friday Talk: Start with Why – Simon Sinek
Sometimes you need to take a few steps back to see the bigger picture. Look at the why, the what and then the how.
Post from Bas Admin
What the hell is Content?
No stupidest phrase exists in marketing than “Content is King”. Gianluca Fiorelli explains what Content really is and presents actionable examples.
Post from Gianluca Fiorelli
How to Communicate Effectively With Your Clients and Colleagues
Effective communication is key to a successful business relationship. Paul Hunter explains how you can utilise the DISC system to learn how to become an effective communicator within your team.
Post from Paul Hunter
What Should We Learn from Pornhub’s Marketing?
Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with the likes of Coca-Cola and McDonalds.
Post from Jodie Harris
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Five Mobile Commerce Myths Debunked
Mobile Commerce is growing at a rapid pace, and Joana Ferreira explores the top five most common mobile commerce myths.
Post from Joana Ferreira
Beyond Search: A Look into the User Acquisition Funnel using Facebook, Unbounce & MailChimp
One of the greatest challenges facing nearly every nascent or small organization is how to drive visitors and leads to its website. However in most cases, driving all of the people in the world to a website won’t mean a thing, if those visitors do not convert as the website would like.
What We Learned in February – The Digital Marketing Month in a Minute
As February draws to a close, it’s time to take a look-back and wrap up the biggest digital marketing stories in an easy-to-digest bundle. This roundup includes a healthy dose of Google news, such as AMP developments and a big change in how the Google SERP displays adverts.
What We Learned in February – The Digital Marketing Month in a Minute
As February draws to a close, it’s time to take a look-back and wrap up the biggest digital marketing stories in an easy-to-digest bundle. This roundup includes a healthy dose of Google news, such as AMP developments and a big change in how the Google SERP displays adverts.
How Content is Changing the Digital PR Process
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
Post from Jodie Harris
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz