Defining and Responding to Digital Relationships
Understanding company relationships with stakeholders and building those relationships is part of the modern digital marketer’s job description. We talk about personas, using social media for conversations, but have you thought about the types of relationships you have with your stakeholders? This is all from an article in the Harvard Business Review called Unlock the […]
Post from Kate Morris on State of Digital
Defining and Responding to Digital Relationships
How to Create The Perfect Digital PR Campaign Strategy
A Digital PR campaign strategy should have a mixture of tactics and complement what other digital activities will be happening. The PR strategy should work in unison with the traditional PR plans, and not as an aftermath.
Post from Jodie Harris on State of Digital
How to Create The Perfect Digital PR Campaign Strategy
How to Create a Successful Crowdfunding Campaign
If I had a million dollars…I’d be rich.
– a catchy tune by the Bare Naked Ladies in 1992.
Now in 2014, crowdfunding has allowed many entrepreneurial thinkers the ability to sing a different tune.
Top Tips on Driving Online Conversions From Offline Ads
It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?
Post from Polly Pospelova on State of Digital
Top Tips on Driving Online Conversions From Offline Ads
Two Brands Creating Kick Ass Content, And Why It Works
As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose.
Case Study: Developing Personas: B2C in a B2B World
Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores the world of Personas.
Post from Russell O’Sullivan on State of Digital
Case Study: Developing Personas: B2C in a B2B World
How to Create Evergreen Content that Builds Your Business
Content moves at a breakneck pace — there are about 41.7 million WordPress posts published each month (and WordPress only accounts for about 22% of CMS usage).
Fingers on Buzzers | Quizzes from Around the Web
What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course!
Here at Distilled, we love to test our knowledge of online marketing.
6 Reasons to Join us at SearchLove
It’s six weeks until the first speaker takes to the stage at SearchLove San Diego, ready to share their freshest and most inspiring insights with a room full of ambitious online marketers.
Why Letting Go Could Kick-Start Your Creativity
To make exceptional creative work, we must defy conventions and accept the risk of failure. This was the main lesson shared at ‘Here London’ (run by publishing platform ‘It’s Nice That’) – a conference I had the pleasure of attending earlier this summer.
StumbleUpon Remarketing
For years I’ve used a combination of StumbleUpon and Google Remarketing to cheaply and efficiently open the top of the funnel for start-ups. I don’t hear much about this tactic (though perhaps I’m not looking in the right places) so here’s a little explanation on this handy growth hack. StumbleUpon You remember StumbleUpon right? A […]
StumbleUpon Remarketing is by AJ Kohn, originally posted on Blind Five Year Old.
Top 5 Digital Marketing Activities Since 2010
No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…
The post Top 5 Digital Marketing Activities Since 2010 appeared first on DEJAN SEO.
How Axl Rose Ended Up Commenting on Our Creative Piece
When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.
Taking the Data-Driven Approach to Guerrilla Marketing
Guerrilla marketing. It’s a term that we’ve heard thrown around town—usually to describe an unconventional idea for promoting a campaign. And that still rings true. Guerrilla marketing has been around for a while now, starting with door-to-door salesmen. But with the evolution of marketing via the digital age, guerrilla marketing has also transformed. Guerrilla marketing […]
Everything a CMO Must Know About the Digital Marketing Landscape
It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.
Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape
You Won’t Remember That Infographic
Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like ‘that infographic about craft […]
You Won’t Remember That Infographic is by AJ Kohn, originally posted on Blind Five Year Old.
Getting Friendly with Social Advertising – Twitter & LinkedIn
Like much of social advertising, Twitter & LinkedIn allow you to target users to either follow your handle or interact with tweeted content. See our HeroConf review
Post from Events State of Digital on State of Digital
Getting Friendly with Social Advertising – Twitter & LinkedIn
Google’s Response to a little girl is Brand Marketing Gold
Google responded to a letter from a daughter from one of it’s employees. The response was pure marketing gold.
Post from Bas van den Beld on State of Digital
Google’s Response to a little girl is Brand Marketing Gold
From Semantic to Semiotic. The next evolution of Search Marketing
Technology and is already on the grade of maturity where engineering needs the proactive collaboration of humanistic studies for making the jump forward
Post from Gianluca Fiorelli on State of Digital
From Semantic to Semiotic. The next evolution of Search Marketing