Brand Building, Free Promotion and Personalisation
Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this it can be done at a lower scale, but why do we do it?
Post from Neil Walker on State of Digital
Brand Building, Free Promotion and Personalisation
Brand Building, Free Promotion and Personalisation
Brands like Facebook and twitter have reached a tipping point, where businesses and consumers market their product for them, however its not just big brands that can achieve this it can be done at a lower scale, but why do we do it?
Post from Neil Walker on State of Digital
Brand Building, Free Promotion and Personalisation
#HEROCONF Predicting the Future with CRO: Achieving ROI through Content
Jasmine Aye recaps Stefan Wiechowski’s HeroConf 2014 presentation on his opinion of the future of CRO, and how we all can grow businesses without the use of averages.
Post from Events State of Digital on State of Digital
#HEROCONF Predicting the Future with CRO: Achieving ROI through Content
Nuggets of Wisdom: The Future of Search
A couple of weeks ago, we held our first Search Chat on Twitter which saw Will Critchlow answer your questions on the future of search.
Predicting the Future with CRO: Excuses and Assumptions #HEROCONF
Jasmine Aye recollects Bryan Massey’s presentation of case studies from HeroConf, discussing roadblocks prior to asking to test new elements on a site.
Post from Events State of Digital on State of Digital
Predicting the Future with CRO: Excuses and Assumptions #HEROCONF
How Brands Can Encourage Social Sharing
So what are the brands doing that are role models when it comes to social sharing? In order to answer this question we need to understand that the secret to the social web is to combine sharing with self-interest.The challenge though is how to make your audience want to share this on the social web.
Post from Clarissa Sajbl on State of Digital
How Brands Can Encourage Social Sharing
Display Advertising Demystified: Part 2 #HEROCONF
Jasmine Aye attended a HeroConf breakout session with Matt Van Wagner discussing how to create better display advertising campaigns to generate great results.
Post from Events State of Digital on State of Digital
Display Advertising Demystified: Part 2 #HEROCONF
7 SEO Truths Every Business Leader Must Understand
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….
Please visit Search Engine Land for the full article.
Stop Paying Facebook – Migrate Your Social Fans into CRM
Migrating your Facebook fans into your database, so you can target them with more relevant offers and content and lower your Facebook advertising costs.
Post from Russell O’Sullivan on State of Digital
Stop Paying Facebook – Migrate Your Social Fans into CRM
Dealing with PPC “not provided”
“Not provided” has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
Post from Arianne Donoghue on State of Digital
Dealing with PPC “not provided”
Spot of Free Training, Anyone?
Next Wednesday (14th May) we’re flinging open the virtual doors of our online training platform, DistilledU, for all to take a look around. Yep, it’s a bit like getting one of those top-level security passes but instead of running around a high-security government building, you’ll be exploring the treasure trove of learning that is DistilledU.
Online Marketing Chart of the Month
The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…
The post Online Marketing Chart of the Month appeared first on DEJAN SEO.
Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing
Jasmine Aye recaps Brad Geddes presentation at HeroConf on proper ad testing for mobile users and how to consolidate metrics into easily reportable figures.
Post from Events State of Digital on State of Digital
Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing
Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success
The problem with modern day marketing is that, under increasing pressure to get results, we’re often too scared to fail in order to achieve success. But being scared in a digital era is not the best approach. Taking away that fear of failure, you open up much greater potential rewards. Kevin Gibbons explains in this weeks Friday Commentary how a CMO should look at these things and act.
Post from Kevin Gibbons on State of Digital
Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success
Friday Infographic: Guy Kawasaki’s How to Achieve Enchantment
In his book, “How to Achieve Enchantment,” Silicon Valley business advisor Guy Kawasaki explains how you can influence others. Column Five made an infographic out of it.
Post from Bas van den Beld on State of Digital
Friday Infographic: Guy Kawasaki’s How to Achieve Enchantment
#HEROCONF Display Advertising Demystified: Part 1
Jasmine Aye attended John Lee’s HeroConf breakout session on Tuesday about how we can all get a little more specific with our display advertising.
Post from Events State of Digital on State of Digital
#HEROCONF Display Advertising Demystified: Part 1
Why Niche Markets Should Keep Big Websites Up at Night
“Uneasy is the head that wears the crown” – Shakespeare
In his recent Webmaster video, Matt Cutts talks about how to compete in search with other well established brands online:
Invite Your Audience Backstage: 4 Tips For Making Content About Your Business
Taking viewers ‘behind the scenes’ has been a staple of DVD extras for years – it’s a relatively cheap way to create additional content for hardcore fans to enjoy. The Game of Thrones crew, say, have gone all out on their ‘backstage’ strategy, with a dedicated blog full of production notes made during filming, a site that includes footage from the team after every episode, as well as efforts to make sure that lots of journalists could write behind the scenes pieces.
Get Your Free Copy of the Creativity E-Book
Creativity, for some it is something mysterious, it’s something for others, like designers or the Steve Jobs’ of this world. But is it really? A free e-book is now available.
Post from Bas van den Beld on State of Digital
Get Your Free Copy of the Creativity E-Book
What is Creativity and Why does it Matter?
Why does creativity matter to digital marketing? Shelli Walsh looks into this in her new e-book. Here is part of the e-book for free!
Post from Shelli Walsh on State of Digital
What is Creativity and Why does it Matter?