The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation

In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of social spending amongst top brands and analyze how they spend their digital budgets – highlighting the need to engage with your audience and community online. Apart from this we’ll also be looking into Google’s ‘Zero Moment of Truth’ (ZMOT) which is fundamentally all about getting closer to your customer.

Post from Clarissa Sajbl on State of Digital
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation

The Online Importance of an Image in Digital Marketing

Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what’s out there and how to use it

Post from Sarah Bradley on State of Digital
The Online Importance of an Image in Digital Marketing

The Ridiculous Power of Blog Commenting

Blog commenting is the not-so-secret weapon to building your brand and authority. I’m not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting I’m talking about lets you cut through the clutter and tap into the attention of creators. Participation Inequality To understand why blog commenting […]

The Ridiculous Power of Blog Commenting is by AJ Kohn, originally posted on Blind Five Year Old.