Top 5 Must Haves on a Small PPC Campaign Budget

Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]

Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget

How To Play It Cool for More Productive Outreach

Ever met someone who’s trying way too hard to be liked? Someone who’s so desperate to fit in with the cool crowd that they end up more awkward than interesting? Then, worse, they eagerly invite themselves to join the group’s plans for the rest of the night? That’s what most outreach emails read like to […]

Post from Arienne Holland on State of Digital
How To Play It Cool for More Productive Outreach