Conferences vs Training vs Self Study – What Is The Best Way To Learn Digital Marketing?
With so much information at our fingertips, deciding the best way to learn digital marketing skills and techniques isn’t easy. We take a look at the options and the pros and cons of each.
Post from Gemma Birch on State of Digital
Conferences vs Training vs Self Study – What Is The Best Way To Learn Digital Marketing?
What Does the Distilled ‘Voice’ Sound Like?
I recently launched a new guide called ‘Finding Your Brand’s Voice’, which aims to help companies pin down an effective way of communicating to their customers.
Essentials For A New Website
New websites launch daily which lack some basics that could mean the difference between success and failure. Neil Walker provides website essential tips.
Post from Neil Walker on State of Digital
Essentials For A New Website
How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence
Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “The New SEO,” which discussed the importance of integration, particularly with PR and social.
Do You Like to Peek Into Someone Else’s Life?
People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities
Post from Bas van den Beld on State of Digital
Do You Like to Peek Into Someone Else’s Life?
Your Approach to Organic Search is Obsolete: How to Evolve in 2014
I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward.
Are You Winning The Attention Auction?
Every waking minute of every day we choose to do one thing or another. For a long time we didn’t have many choices. Hunt the mammoths or mind the fire. Read the bible or tend the crops. I can remember when we only got six television stations on an old black and white TV. But […]
Are You Winning The Attention Auction? is by AJ Kohn, originally posted on Blind Five Year Old.
Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content
In this day and age where content drives almost all marketing, connecting with your customers emotionally is increasingly important and valuable.
Post from Clarissa Sajbl on State of Digital
Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content
Marketers: The Terms You Use Are New, the Tactics Aren’t
Marketers tend to use a lot of terms to describe what they do. And new terms keep popping up all the time. But are they really that new? We beg to differ.
Post from Bas van den Beld on State of Digital
Marketers: The Terms You Use Are New, the Tactics Aren’t
A Beginners Guide to Adwords Scripts
Jackie Hole presents A Beginner’s Guide to Adwords Scripts, with a introduction into getting the most of them for non coders.
Post from Jackie Hole on State of Digital
A Beginners Guide to Adwords Scripts
Secrets Of Successful Enterprise SEO Part 2: Building A Winning Team
In the first part of this series, I outlined a powerful method used by successful enterprise SEOs to tackle the challenge of enterprise SEO. While operational planning is critical to get in place, the best laid plans are useless unless you can execute …
30 Books That Will Make Marketers improve Their Skills
Looking to improve your skills as a marketer or businessman? Here are 30 books which will help you improve your skills as a marketer.
Post from Bas van den Beld on State of Digital
30 Books That Will Make Marketers improve Their Skills
Did the Catholic Church create the Best Marketing Campaign of 2013?
Within a year the Catholic Church leaders went from hated to ‘Man of the Year’, did they do marketing the best way possible?
Post from Bas van den Beld on State of Digital
Did the Catholic Church create the Best Marketing Campaign of 2013?
Are you being heard? Find Your Brand’s Voice, this week’s DistilledLive video
With the launch of our new training guide on the very same topic just around the corner, Head of Content Strategy Adria Saracino talks us through the process of developing a brand tone of voice and how this can help build trust.
4 Types of Content Every Site Needs
Content is a nebulous topic, it’s hazy, vague, ill-defined.
Working as a content strategist I’m often asked similarly nebulous questions.
The State of Digital Marketing in 2014 (Infographic)
The State of Digital Marketing in the upcoming year. An infographic provides to us by Webmarketing 123.
Post from Bas Admin on State of Digital
The State of Digital Marketing in 2014 (Infographic)
The Art of the Media Interview
One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off.
The hidden secrets of Marketing
Gianluca Fiorelli provides a very special look at predictions for 2014, with a special featuring the NSA, Google and more.
Post from Gianluca Fiorelli on State of Digital
The hidden secrets of Marketing
Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare
Facebook’s new Graph Search has potential for finding information about others and targeting, but also raises a lot of privacy questions at the same time
Post from Bas van den Beld on State of Digital
Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare
Who Predicted 2013 Best: Mashable, Hubspot or E-Consultancy?
Which sites had the best predictions early 2013 about what the digital marketing year would bring? We figured it out.
Post from Bas van den Beld on State of Digital
Who Predicted 2013 Best: Mashable, Hubspot or E-Consultancy?