Maximising the Marketing Potential of Local Customs and Traditions
Last week in the UK, you couldn’t walk into a shop without seeing a huge pile of (fairly dangerous looking) fireworks taking centre stage, and I received a variety of email communications with some (often tenuous) links to the British tradition of standing around a bonfire and watching fireworks on 5th November. This made me […]
Post from Gemma Birch on State of Digital
Maximising the Marketing Potential of Local Customs and Traditions
We Need To Talk About…. Demand Side Platforms
In its former life, our illustrious blog always predominately focused on the specifics and search marketing. Since broadening our focus to the world of digital marketing, contributors and editors have been paving the way for greater insight across the spectrum of channels. A big area as yet relatively undiscussed is that of display advertising. This […]
Post from Annabel Hodges on State of Digital
We Need To Talk About…. Demand Side Platforms
18 Speakers, Two Days…One SearchLove
Now that the excitement of SearchLove London is behind us, we thought we’d console ourselves with a few of our favourite stories and snippets from the action-packed two days. It was wonderful to see attendees from across Europe and beyond Continue reading »
Don’t Hire a Director of SEO
A director level position should not just be focused on SEO any longer, it should be more online marketing focused with SEO as just a small part of that.
Post from Kate Morris on State of Digital
Don’t Hire a Director of SEO
Finding A Look As Well As A Sound
(This is a personal post. While it does have a lot of marketing insight it’s also a bit introspective so you’ve been warned if that’s not your thing.) In the past year I’ve been interviewed by a number of folks. One of the questions that often comes up is who has influenced my work. I […]
Finding A Look As Well As A Sound is by AJ Kohn, originally posted on Blind Five Year Old.
SEO: An Important Part of the Bigger Picture
Although the internet is the most important business development of the past 50 years, an astounding number of companies still don’t know the first thing about marketing themselves online. To be honest though, why should they? Jack Daniels was doing just fine before all this talk of branded micro-sites and integrated marketing campaigns came along […]
Post from Matt Beswick on State of Digital
SEO: An Important Part of the Bigger Picture
A Window into Brandopolis
With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson. Take a look at the video as Lydia talks you through the four key pillars Continue reading »
A Window into Brandopolis
With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson.
Take a look at the video as Lydia talks you through the four key pillars of Brandopolis and what you can expect ahead of its launch this Wednesday 23rd October. You’ll find the transcript just below and you can sign up here to receive access to the full thing first.
Why Google PageRank Is the Wrong Indicator to Focus On
Pagerank, it once was the holy grail of Google, but how important is it now? Should you as webmaster focus on it? Or stay away?
Post from Jayson DeMers on State of Digital
Why Google PageRank Is the Wrong Indicator to Focus On
7 Game Changing Marketing Campaigns
As a marketer you’re responsible for changing the game. Every day you have the opportunity to dream up and execute a marketing initiative that could re-shape your business and re-define your career. And that’s damned exciting. And it’s also kinda Continue reading »
A leap of faith and the willingness to fail: Early adoption stories from SAP and Dell
This post comes from Lydia Laurenson who has been working with us on the forthcoming big brand industry report. In the upcoming Brandopolis report about the content strategies at top brands, I have a section on Early Adoption Stories — Continue reading »
A leap of faith and the willingness to fail: Early adoption stories from SAP and Dell
This post comes from Lydia Laurenson who has been working with us on the forthcoming big brand industry report.
How Starbucks can enter the Third Space online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global Continue reading »
How Starbucks can enter the Third Space online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand.
Dating Rules for your Marketing
Trying to market your products or services to your target audience is much like dating. You need to understand the rules to succeed.
Post from Bas van den Beld on State of Digital
Dating Rules for your Marketing
Honda’s fan love and how community is the most important asset to your brand
Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J. Barbush. “Social media Continue reading »
Honda's fan love and how community is the most important asset to your brand
Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J.
How to Train a Content Team to Have a Singular Brand Voice
If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is–and they’re right. Nailing down your Continue reading »
How to Train a Content Team to Have a Singular Brand Voice
If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is–and they’re right.