3 Reasons Your Business Needs to Invest in Data Science
ta science is the fundamental area of marketing and broader business intelligence that your business is likely missing out on, and it’s time to fill that gap.
Post from Lee Wilson
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
How to be More Efficient in your Digital Marketing Role
Looking to increase your productivity? Here are our top tips for improving efficiency and maximising your daily output in your digital marketing role.
Post from Hannah Thorpe
How to blend SEO and creativity for content marketing success
We discuss the best ways to combine creativity with SEO success as there is no reason why these two can’t go hand in hand together.
Influencer Marketing Doesn’t Have to Be Scary
Influencer marketing doesn’t need to be scary or expensive. Follow these steps to learn how to create successful long term influencer marketing campaigns.
Post from Joana Veiga Ferreira
What to consider when selecting marketing channels
Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market.
5 creative blockers and how to break through them
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The not-so-great thing about having the word “creative” in your job title is the pressure that comes with it.
Supercharge your Search Marketing with Automation
Marketing automation can help you become more effective and efficient in your day-to-day execution of digital marketing tactics. In this post, Lee Wilson shows practical approaches to marketing automation that will help your search marketing efforts.
Post from Lee Wilson
14 hacks to be smarter with your content marketing
To keep pace with the dynamic digital environment, please your clients, your boss, and stay sane, a content marketer has […]
Post from Xenia Volynchuk
Be Your Own Designer – The Best Free Resources for when You’re Short on Time
You’ll be pleased to hear we recently updated this post. It was originally written in June 2015, but now it contains a whole new suite of design tools!
Why Relationship Building is Key in Digital Marketing
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
Post from Joana Veiga Ferreira
Insights into a newsroom: learnings for content marketing
Print media may be on the decline, but there’s a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Julia Ogden shares some tips from her background as a print journalist.
Multiple Domains vs Single Domain Strategy to Build a Stronger Domain
For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.
Post from Polly Pospelova
What We Learned in April 2018: The Digital Marketing Month in a Minute
John Giannandrea, chief of search at Google hired by Apple
In a move that is being seen as a victory for Apple, the tech giant has appointed John Giannandrea, the now former chief of search and artificial intelligence at Google, to lead its AI efforts.
Creative Inspiration: Content We Enjoyed this Spring
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Event tie-ins galore
Every brand should have an event calendar; you should know when anniversaries, yearly celebrations and public holidays are taking place so that you can leverage them to your advantage.
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Post from Xenia Volynchuk
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5 Free Ways to Make Your Website Better
Do you want to make your websites better, be a better marketer and overall be more successful at the work you do? If yes, read on for five of Chris Green’s top (free) tools you can get started with today.
Post from Chris Green
What We Learned in January 2018: The Digital Marketing Month in a Minute
Facebook plans significant changes to news feed
Facebook seemed to be always in the press through January, as it announced major changes to its news feed, with the main action to make posts from businesses, brands and media less prominent.