How bots are reshaping the customer experience
An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.
Post from James Murray
Creative Inspiration: Content We Enjoyed this Winter
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Long format we love you!
In the age of everyone having a blog, highly stylised long format can be what it takes to make your written content stand out.
A Marketer’s Guide to Models
Clients desperately want forecasts and as a result, we hear these questions all the time – all boiling essentially down to some variant on:
What We Learned in December 2017: The Digital Marketing Month in a Minute
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Happy New Year! The decorations are tucked away for another year and we’re all settling back into work, getting ready for the busy year ahead.
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Effecting Change: Discovering the Technical Problem
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Distilled’s Seattle office once engaged with an enterprise software company, who intended to merge their web properties onto a single domain.
The Benefits of Marketing Deja Vu
Repetitive messaging and giving consumers that sense of deja vu when they see your brand will help brands to gain trust and convert. Find out more in this post from Hannah Thorpe.
Post from Hannah Thorpe
How to audit your site’s internal linking (I am the very model of a modern site – in general)
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, […]
Post from John Warner
What We Learned in November 2017: The Digital Marketing Month in a Minute
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In our final roundup before Christmas, there’s plenty to talk about from all the main players in the tech and marketing industries.
3 Awesome Things You can do with LinkedIn’s New Website Demographics
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Recently, LinkedIn rolled out its new Website Demographics feature which allows any business that has a LinkedIn Ads account to better identify who exactly is coming to their site.
What We Learned in October 2017: The Digital Marketing Month in a Minute
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This month’s industry includes stories from most of the major tech companies, including Facebook’s News Feed experiments, Google’s ever-growing hardware selection, and Apple and Amazon both falling foul of the European Commission.
The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
Post from Gianpaolo Lorusso
Facebook News Feed Experiments: Threat or Opportunity?
As Adam Mosseri, Head of News Feed at Facebook noted in a post on Monday “There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia.” The test he is referring to is that of moving all content posted by brand pages (not content shared by friends) from the main user News Feed into a separate tab named “Explore”.
Screenless Search Marketing Essentials – Your Practical Guide
With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.
Post from Lee Wilson
Proposing Better Ways to Think about Internal Linking
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I’ve long thought that there was an opportunity to improve the way we think about internal links, and to make much more effective recommendations.
The Agency Guide to Creating Client Personas for Account Management
Regular columnist Ben Wood highlights how building personas for your core clients can help your account managers improve the way they communicate with their clients and boost client retention.
Post from Ben Wood
What We Learned in September 2017: The Digital Marketing Month in a Minute
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While the main tech headlines have revolved around new hardware, with all the major players showing off their new products to the press and public, there has been plenty of updates all around the digital marketing and tech landscapes.
What We Learned in August 2017: The Digital Marketing Month in a Minute
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It’s been a month of ups and downs for many companies in the tech world. Facebook has launched its new video service, yet is bogged down by dropping post engagement.
Creative Inspiration: 10 of the Best Bits of Content We Enjoyed this Summer
At Distilled, we’re always sharing the great content we happen to stumble across. That could be as simple as getting excited by the most recent Google doodle, or finding a more engaging graph style on Instagram.
The Heart of Artificial Intelligence
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Post from Cedric Chambaz