Building Digital Trust
Trust is not an easy thing to build for a brand, but once you have it, if you deliver high-quality customer service then you will secure brand loyalty and repeat custom. It is because of this that it is so important to invest the time and effort into creating this relationship with consumers from the first interaction with your brand. Hannah Thorpe writes about building digital trust in her latest post on State of Digital.
Post from Hannah Thorpe
What We Learned in July 2017: The Digital Marketing Month in a Minute
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July has been a month greater than the sum of its parts. While perhaps no one story has dominated the web, the long-term implications of many of this month’s stories should be given great consideration.
Google Data Studio: Using Google Sheets as a Data Source
Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying.
What We Learned in June 2017: The Digital Marketing Month in a Minute
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June really has been a busy month for the entire industry. In addition to the usual coneyor belt of Google product and services updates, Amazon has been busy buying Whole Foods and turning Echos into intercoms.
Building an Evergreen Machine: How to Write Evergreen Content
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Evergreen content; it just sounds calming. You can solve all your problems by simply saying: “Don’t worry, we’ll just create some evergreen content and then sit back and watch the traffic roll in forever.” Done.
Finding a Happy Medium: Should You Use Medium for Your company’s Content?
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You’ve likely read an article on Medium before, even if you didn’t notice the green “M” hanging out in the corner of your screen.
What We Learned in May 2017: The Digital Marketing Month in a Minute
Another month, another glut of digital marketing stories to dive into. The usual suspects are covered, from Facebook and its internal content policing rules; to Google adding a number of new features to various offerings.
Which SEO trends are here to stay?
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
Post from Hannah Thorpe
Hey E-commerce Managers, Amazon Loses Their 1-Click Patent This Year
To: Digital Marketing Manager, e-commerce clients
I wanted to make sure that you know that Amazon is losing their patent on 1-Click checkout this year. It’s always been amazing to me that they were granted this patent in the first place, but they were (in the US – the EU took the unsurprising view that it was too obvious to patent).
The New York Times Makes Poor Argument for Breaking up Google
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At the end of April, The New York Times published an opinion piece that was widely circulated among my network entitled “Is It Time to Break Up Google?”.
What We Learned in April 2017: The Digital Marketing Month in a Minute
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A lot has happened in April in the digital marketing world; so much so that it’s been hard to distill everything down to one blog post.
The evolution of search through a modern consumer journey
Across a modern consumer journey search provides already multiple touch points for marketers. More will come with new user experiences powered by AI – learn more in this article from Cedric Chambaz.
Post from Cedric Chambaz
Movies Every Marketer Should Watch
As a marketer, you want to learn and relax. Lucky for you, there are movies that will help you become a better marketer!
Post from Bas van den Beld
Boost Your Brand: How to Create Content for Awareness
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Historically, when digital marketing agencies venture into content creation, it’s with the hope of increasing the number, or strength, of backlinks.
Getting Started with Visual Search
What is Visual Search and how can it help your business? Pete Campbell runs you through who’s already using Visual Search and how you can get started to bolster your brand’s conversion rate.
Post from Pete Campbell
The Underestimated Power of Serendipity in Personal Branding and Marketing
Gianluca Fiorelli is the organiser of the successful new conference The Inbounder. Within only a few years, he has been […]
Post from Gianluca Fiorelli
Getting Started with Measuring Brand Awareness
Few people dispute that brand awareness is an important consideration for companies of all sizes – there’s a half-trillion dollar global advertising industry built largely on that premise, after all.
What We Learned in March 2017: The Digital Marketing Month in a Minute
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This month’s industry news has well and truly broke free from the industry bubble, with mainstream media extensively covering the ongoing issue of certain online adverts showing next to extremist content, which has gotten Google into serious trouble.
Feeling emotional? When Feelings and Social Media Collide
When Facebook launched Reactions globally in February this year, its place was to fill the gap between people wanting a […]
Post from Hannah Thorpe
Non-Profits Under Fire – Battling Problems With Charity Digital Marketing in 2017
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Charities are facing more uncertainty than they ever have before in their perpetually uncertain existence.