10 Advanced SEO tactics to drive more traffic to your website

Founder of Digital Ducats Inc. shares 10 advanced SEO tactics to add to your toolbox for driving traffic and maximizing the traffic to your website.

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Leveraging your existing knowledge to create new content

Where to look for content ideas I’ve written about how to have ideas in the past, but where the previous post focuses on coming up with ideas from scratch, here we’re focusing on where to find the useful and relevant information you already have which can be turned it into content. Content ideas could be […]

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Leveraging your existing knowledge to create new content

Countless businesses have been impacted by the current climate, putting a halt on business as usual. But this can bring with it opportunities – by refocusing your mindset, strategy and schedule on showcasing your knowledge around your products or services and highlighting their usefulness, you can turn this period of downtime into adding value to […]

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Why these three content types are winning quarantine season

Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and personal examples of how Directive has performed in quarantimes.

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How writers can optimize content for a variety of search engines

UK Linkology’s Content Marketing Manager walks you through the complex process of optimizing content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.

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Google trends in COVID-19 times and how to use them in your content strategy

Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy.

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Maximise outreach potential beyond links with integrated campaigns

Imagine if Google announced that links were no longer an SEO ranking factor and therefore wouldn’t carry any form of value. How would this impact your strategy? A knee jerk response might be to downgrade content as a priority. But once you’ve taken off your SEO goggles, you’ll likely ask yourself what other uses content […]

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Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.

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Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

Fractl’s Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and B2C businesses. 

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10 Things Digital Marketers should know about TikTok

Seemingly overnight, TikTok leapt onto the social media scene with its highly addictive feed of short looping videos and viral challenges. If this newcomer has passed you by or you’re struggling to get onboard, here’s the lowdown on the platform and what it might mean for digital marketers. 10. The origin Rising from the ashes […]

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Driving conversions: No other method is more effective than video marketing

Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through the what, how, and everything related to video marketing.

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