The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage … read more
5 tips to create a data-driven content marketing strategy
Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.
Why you should scrap your content budget
With thousands of pieces of content being produced across dozens of channels each day, it’s important that you as a marketer can work with your agency to answer this question: “Are we paying too much, or too little for the content we’re producing and is it converting in the way that we need it to?” […]
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What is Google Stamp and what will it mean for marketers?
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service – and how successful might it be?
What makes content great?
Digital content makes up the world wide web, yet a great deal of it is awful. Here at Builtvisible we are on a quest to replace the bad with the great. As much as Grumpy Cat and his many memes are entertaining, does GC really deserve column inches from the BBC and Forbes? I think […]
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How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.
Audience building for startups with Facebook Lead Ads
Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them to first base. If you want to make any money, you need an audience that knows and trusts your brand. Building an audience is difficult without […]
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How to optimize your content for Q&As
Google’s Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search marketers do to ensure their content gets found?
How to write for the web
Here are the seven rules of effective online writing:
- Start with a conclusion
- Minimise interruptions
- Enable “scanability”
- Be appealing
- Offer value
- Build trust
- Engage
You have just scanned over a bullet point list, which answers the question asked in …
The post How to write for the web appeared first on DEJAN.
7 more tips to improve your content creation
How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable tips to improve your content marketing efforts.
8 tips for improving your content creation
The rise of content marketing has brought content creation to the forefront for all businesses. Earlier this summer, I presented on “15 ways to improve your content writing” at the Summit on Content Marketing. Here are the first eight of those tips.
The Guestblogalypse: How to get links without guest blogs
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain your ranking. So how can businesses achieve this?
The ultimate law of mobile site design: Entertain users and drive conversion
Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by designing your mobile site with the user’s intent and needs in focus.
Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
Email Outreach Tips: +22 Link Building Email Templates
Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO).
Outreach accounts for the majority of these link acquisitions – which I can personally attest to as it is evident o…
6 ways to turn your website into a niche knowledge hub
It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand presence.
How to scale web design to improve page loading speed
Even a 1-second delay in page loading time can make a difference to conversions, page views and customer satisfaction – not to mention SEO. Here’s how to optimize your website design for the fastest possible experience.
5 little-known tools for a holistic digital marketing campaign
Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs.
6 ways to build a more productive remote content marketing team
You no longer need to find and move content marketing talent to your office: You can work effectively with content writers from all over the world using the tools to build a productive team.
8 technical issues holding your content back
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign.