14 influencer marketing essentials for SEO success
The following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer.
Seven ways to make your boring product page sizzle
I have some bad news: you are probably missing out on a lot of sales. Why? Because your product page is not effective enough.
Eight key improvements from an ecommerce site relaunch
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.
Link Building through Co-Marketed Visual Content
Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly […]
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Nine considerations for movie-based SEO outreach campaigns
Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty issues to get your head around.
What do content marketers need to know about SEO?
Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.
How to increase your content’s viral potential
Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.
The ABC of Google Quick Answers
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
What can Medium’s Creative Exchange bring to native advertising?
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange.
Five stats that sum up the rise of ad blocking
Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing strategies. To mark the publication of our first Zoom In report, which explores the rise of ad blocking, we handpicked five stats that tell the trend’s story.
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
18 best branded Instagram videos of 2016 (so far)
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.
17 inspirational examples of data visualization
Showing data in context, and using creativity to make that same data tell a story, can truly bring numbers to life.
Why Photoshop is no longer an “extra” skill for modern marketers
Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success.
How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
Make Content Great Again
Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?
Post from Paul Hunter
Just because they’re sharing, it doesn’t mean they’re reading
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only share an article but actually read it too.
Should publishers and content marketers be playing the platform game?
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having … read more
Five of the most interesting search marketing news stories of the week
It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search … read more
How brands are using data visualisation in social campaigns
In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative … read more