Why companies create content – part two: to gauge public opinion
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can … read more
What will Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.”
How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.
Content marketing: understanding its role, value and ROI
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing.
Outreach Tactics for Effective Link Building in 2016
It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.
I’ve seen this work personally on some of the sites I’ve worked on in the past. And it still amazes me how it’s still effective.
However, the competition for web supremacy continues to get more brutal than it already is.
Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links.
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70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides
When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.
A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.
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Scalable Link Building Process Using Influencer Marketing
Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.
That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).
Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.
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The Second Pillar of SEO: Relevance
Making your webpages relevant for specific search terms is about more than just optimising title tags and body content. Barry Adams looks at some advanced aspects of on-page SEO.
Post from Barry Adams
Best Content of 2014
Much awaits in the world of SEO and digital marketing this year. We’ve already experienced the Penguin and Pigeon updates from Google at the end of 2014. What will the search engine giant who “won’t be evil” decide to focus on improving this year?…
The post Best Content of 2014 appeared first on DEJAN SEO.
Generating better content ideas
Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.
Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years).
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Getting Yourself Heard – a Case Study from the Music Industry
How do you improve your brand`s chances of being heard online? Laura Phillips looks at three ladies who were thrown into the limelight and how they increased their online presence.
Post from Laura Phillips on State of Digital
Getting Yourself Heard – a Case Study from the Music Industry
(More) Enterprise Link Building Strategies
Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.
Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.
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A Step-By-Step Guide To Link Building For Boring Industries Or Products
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier si…
SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in…
Please visit Search Engine Land for the full article.
How I increased my email list subscribers by 532% in 1 month
Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium).
Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream.
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Link Building ≠ Content Marketing. But Here’s How They Fit Together
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false….
Please visit Search Engine Land for the full article.
How to Really Rank in Google SERPs
Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago.
Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.
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Managing Outsourced Content Development (Using Songs by U2)
Note: This post was written listening to large amounts of music by U2 and Roy Orbison. However, vintage Orbison song titles such as “Lonely Wine” and “Ooby Dooby” don’t really lend themselves to the process of outsourcing content development. (Just be glad that I wasn’t on a Scandinavian death metal kick at the time this […]
Friday Infographic: Why Content for SEO?
Content and SEO have always been connected. Just how connected shows this infographic from Brafton.
Post from Bas van den Beld on State of Digital
Friday Infographic: Why Content for SEO?