YouTube Marketing for Businesses
I was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.
Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.
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Reigning In Content & SEO — The King & Queen Of Online Marketing
Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing…
Please visit Search Engine Land for the full article.
The complete guide to Transmedia Storytelling
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
Post from Gianluca Fiorelli on State of Digital
The complete guide to Transmedia Storytelling
Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win
According to new research, brands invest $40.2 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI. Have you ever been in a situation whe…
#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers
Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.
Post from Annabel Hodges on State of Digital
#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers
Turning Old Content Into New Links
It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and…
Please visit Search Engine Land for the full article.
Google Analytics Content Grouping: Why Are You Not Using It?
Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.
Post from Annabel Hodges on State of Digital
Google Analytics Content Grouping: Why Are You Not Using It?
Could Your Images be Harming Your On Page SEO?
Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.
Post from Ben Holbrook on State of Digital
Could Your Images be Harming Your On Page SEO?
Validating Your Content Marketing Business Case Using Lean Startup Methodologies
Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.
Post from Annabel Hodges on State of Digital
Validating Your Content Marketing Business Case Using Lean Startup Methodologies
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
12 Inbound Marketing Tips for 2014
I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.
The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a busi…
A Year without Guest Blogging
First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).
I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!
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Taking your Inbound Marketing Campaign to the Next Level
It’s unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies).
This mostly happens when we have already exhausted almost every tactic limited on that process, which is not that great when you’re looking at scalability – and in consistently getting results.
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Kaiserthesage’s Top 10 SEO Posts for 2013
2013 has been a solid year for my career, and surely, there are so many things that I have to be really thankful about.
Despite all the ups and downs that have happened to me this year, I just think that I’ve just grew stronger, as I’ve learned a lot of new things and met a lot of amazing people that certainly impacted my profession and my life as a whole.
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Use Google Keyword Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide…
Please visit Search Engine Land for the full article.
How to build and run an SEO Company: @kaiserthesage asks @SEO_Hacker
I’ve known Sean Si ever since I started blogging, and he’s one of my closest friends in the industry. We used to work together for a few campaigns (I was part of the SEO-Hacker team when it was just starting).
We’ve also been exchanging a lot of ideas about the practice as well as the business end of SEO for the past 3 years now. So I’m also certain that you guys will learn a lot from him too.
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Don’t Silo Me, Bro: Integrating Content Strategy Across Disciplines
Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences. Essentially this “categorical Continue reading »
2014 SEO Playbook, Part 1 – Hummingbird
It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword…
Please visit Search Engine Land for the full article.
Using Analytics Data to Improve your Traffic Generation
Measurability is what sets digital marketing apart from other traditional marketing channels.
The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look c…
The ROI in Forum and Comment Marketing
Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.
Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.
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