How I Do Link Baiting on @kaiserthesage
This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on th…
My Best Kept SEO Secret on How to Rank for Competitive Keywords
As expected, SEO has gotten a bit more difficult, especially now that Google is pushing to encrypt a bigger portion of their search traffic data from Analytics (100% keyword not provided).
Knowing the keywords that really work and drive results has been a core factor of why SEO is a force to reckon with. But without it doesn’t really imply the demise of SEO as a marketing practice.
The post My Best Kept SEO Secret on How to Rank for Competitive Keywords appeared first on Kaiserthesage.
Welcome to Paradise, SearchLove San Diego 2013 Day Two
As promised, after an evening of poolside drinks and the sweet refrain of Katy Perry’s ‘California Girls’ whirling round the fire pit (No? Just me then…) we’re back at Paradise Point for Day Two of SearchLove San Diego. Expect everything Continue reading »
Can we trust Google Keyword Planner?
While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not…
Post from Agnete Tøien Pedersen on State of Search
Can we trust Google Keyword Planner?
Can we trust Google Keyword Planner?
While we mourn the loss of the Google Keyword Tool, we need to ask ourselves if the new Keyword Planner is trustworthy or not…
Post from Agnete Tøien Pedersen on State of Digital
Can we trust Google Keyword Planner?
Brandopolis is nigh; the history of content marketing and its future from hereon in
Brandopolis is coming…. Behind the scenes we’ve been working hard on Brandopolis – our industry report that explores how some of the world’s leading brands make their mark online. The report includes hard won stories from the likes of Honda, Maybelline, Continue reading »
How to Avoid the Soon to be Guest Blogging Penalty
Have you been using guest blogging to build your online presence? If you are into guest blogging, then this post is for you.
Guest blogging is a helpful way to be in front of other people’s audience. Or should I say, the other bloggers’ audience. It can help you reach your target readers, and it’s also a very powerful platform to share and demonstrate your expertise.
The post How to Avoid the Soon to be Guest Blogging Penalty appeared first on Kaiserthesage.
How Long Should My Blog Post Be?
The question ‘How Long Should My Blog Post Be?’ has been around for as long as blogs have. There are also numerous reasons across why we care about this question. Is it from a usability perspective? Is there a secret formula to improving reader engagement through mastering the perfect ‘not too long, but not too short’ blog post length?
Post from Annabel Hodges on State of Search
How Long Should My Blog Post Be?
Behind all great content lies a great content marketer (and Adria’s handy tips)
With SearchLove San Diego just around the corner (hello, Paradise!), in the latest DistilledLive video we catch up with Head of Outreach, Adria Saracino ahead of her presentation at this week’s event. For those of you who feel as though Continue reading »
How Users Consume News Online: Insights from The Reuters Institute Digital News Report
My last blog post explored the future of news, using ideas and data from a lecture and the Reuters Institute’s Digital New Report 2013. This post examines the report data on a more granular level, and provides actionable insights for Continue reading »
Online Marketers: Make Sure You Surface The Right Content To Your Audience
When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my website — appear in front of the user. Put another way, the thinking for many has long been that the singularly-focused goal is…
Please visit Search Engine Land for the full article.
The Concept Of Sameness & Why It Should Matter
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support…
Please visit Search Engine Land for the full article.
Creating Content on Industries you’re not an Expert in
Content marketing has been the entire buzz since Google started to sniff out all the nasty and manipulative links over the web. Don’t worry, I won’t start with why content is so important in this line of work (yes, yes, I know that you know that content is king).
I’ve been thinking of writing this post for quite some time now, and I’ve even wrote the draft for this post while I was away for a business trip late last week.
Mastering PPC: Landing Conversions with Landing Pages
As summer comes to an end my thoughts wander to autumn which then ultimately wanders to the Philadelphia Arctic Tundra that is winter. I’m a planner so I start shopping for my winter jacket in August so I can walk with comfort from my car to the office while my other unprepared co-workers talk about […]
How to Scale Content Marketing
Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.
This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.
The Curse of the Cliché
The wandering mind is, perhaps, one of the most powerful enemies of online copy. A reader runs his eyes across all sorts of pages, flitting between multiple screens before deciding what he actually wants is a coffee. In turn, written Continue reading »
The Future of News and how we can apply this to broader content strategy
After attending a lecture at General Assembly on the Future of News, I thought it would benefit SEO consultants, publishers and writers alike to look at some of the ideas and assess how they could be interpreted to benefit broader Continue reading »
22 Link Building Tips from @xightph
Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.
Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.
Advanced SEO in 2013 – SEMTrends 2013 Presentation
Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines. The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link develop…
Creating Great Experience for SEO
Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.
Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.