Category: Content

What does content meeting E-E-A-T criteria’s look like? Experience – This should be based on the author of the piece. Demonstrate this by showing real-life experience on the subject matter along with proof of this. Google will also assess this based on the opinions and recommendations of other established sources on the subject. Doing this […]

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The importance of future-proofing content To clarify, future-proofing your website doesn’t mean that once a page has gone live, you’ll never need to touch it again. Rather, it’s about creating content you’ll be able to build on, refresh and repurpose rather than needing to cull it down the line. It’s about ensuring that the content […]

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Effective b2b content marketing B2b copywriting is an essential cog in your marketing machine. Strong b2b copy is crucial because using it across all of your marketing channels allows you to nurture and drive leads and, ultimately, aid conversion. So what exactly makes for successful b2b copywriting? Firstly, an in-depth understanding of your audience. Gaining […]

The post B2B Content: Writing for Decision Makers appeared first on Builtvisible.

Personas vs Archetypes Personas A user persona is a hypothetical personification of a certain type of user. They’re given a specific fictitious identity – a ‘persona’ – which can include a name, age, job title, location, and biography. For example: Charlotte, 29, South-East England, Primary School Teacher. Lives with her partner and young child. Enjoys […]

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Consistency in tone of voice Maintaining consistency with your tone of voice, and across all channels, is of utmost importance. It doesn’t matter what your tone of voice or brand personality represents – whether it’s light-hearted and fun, or professional and formal – as long as these traits are apparent every time you’re communicating with […]

The post Why is online and offline tone of voice consistency so important for your brand? appeared first on Builtvisible.

Defining a global content strategy in a post-Covid climate We know that a typical content strategy looks at achieving your business objectives and KPIs through diverse formats and topics at every stage of the funnel. A global content strategy sets out to accomplish the same thing whilst uncovering specific trends and nuances for every target […]

The post How to help your brand win in new global markets appeared first on Builtvisible.

Copy.ai First, I decided to take NLG tool Copy.ai for a test drive. Upon entering your email address, Copy.ai first asks you to answer a short survey which helps the tool customise itself to your requirements and needs. Once on the main dashboard, you can choose from a number of content creation tools, with the […]

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How has the travel landscape changed? Travelling abroad has been severely altered by the pandemic. With curfews and travel restrictions put in place across the world, there has been a significant impact on global tourism – visits to see family, uncover new culture or discuss business have been halted. In fact, global revenue was estimated […]

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Who are Millennials and Gen Z? Before we discuss the value of targeting these generations, it’s important that we define the age groups that we’re talking about. There’s plenty of debate as to the cut-off point for each generation; some sources imply that Millennials are as young as 24, while others claim that Generation Z […]

The post Audience Insights for Financial Services: How to Target Millennials and Gen Z appeared first on Builtvisible.

Interview In your talk, you mentioned the role of keyword research in creating niche content. Could you tell us about the importance of organic keyword research in a bit more detail? Keyword research provides a deeper insight into your audience’s needs and can help you understand your brand’s products and services from the audience’s perspective, […]

The post Creating content that drives demand: your questions answered appeared first on Builtvisible.

Why content formats matter When writing about a technical or specialised subject matter, such as supply chain engineering or medical device testing, the message can easily get lost in the technical details. This can make your b2b content hard to follow or comprehend.  Using an interesting format however, will help you create a compelling narrative […]

The post FS and B2B brands: How to turn complex topics into engaging content appeared first on Builtvisible.

The tech behind NLG: what is GPT-3? If you’ve heard about NLG, then you might well have heard of GPT-3. By way of definition, GPT-3 (which stands for Generative Pre-trained Transformer 3) is essentially an intelligent software designed by OpenAI to read and understand words and then generate copy in a way that can be […]

The post Why you should still buy copywriting time in an era of AI and Natural Language Generation tools appeared first on Builtvisible.

1. It enhances your overall customer experience Rather than customers coming to your site and feeling overwhelmed searching for what they want, a filtering tool will do the hard work for them and streamline their results. The personalised solutions will leave customers feeling catered for, which simplifies their journey to conversion. For example, Illamasqua has […]

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Foreword Before we dive in, I think it’s important to note that digital marketing in itself can have an impact on the environment. The average webpage produces 1.76g of Co2 per page view, meaning brands should be considering more eco-friendly practices across their websites. They should be making them more responsive, easier to navigate and […]

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