How to drive digital innovation necessary during the pandemic

Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers five strategies for enhancing your digital customer experience.

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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing tool brands can’t survive without.

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Inbound marketing for brand awareness: Four up-to-date ways to do it

Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here’s how inbound marketing can help.

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Content marketing metrics for B2B companies: From ToFu to BoFu

Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.

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Voice search SEO guide: Trends and best practices

Around 27% of online users worldwide use mobile voice search. Here’s why and how you should probably start optimizing for this growing trend.

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Five content promotion strategies SaaS marketers should implement today

Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content the boost it deserves.

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How to teach an old blog new SEO tricks

Over time, a blog can accumulate broken links and other things that negatively impact rankings and lose SEO mojo. Here’s a nine-step SEO revamp guide for your old blog site.

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Content marketing fails: How to analyze and improve

What do you do when you follow a content marketing guide but it fails anyway? Here are all the ways you can analyze your failures and improve on them.

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Top five tips to use Twitter’s new Voice Tweets feature

Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s new voice feature.

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A content strategy template for when the goal posts keep moving

1. Reflect on your mission and values There’s a reason companies and brands have values, they exist to steer strategy, streamline decision making and inform how we react to factors beyond our control. When circumstances change to the extent we’ve seen recently, these values will certainly be put through their paces. But stick with it, […]

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How to optimize for the Instagram algorithm in 2020

Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here’s all you need to know about it.

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What will make your brand stand out on LinkedIn in 2020?

LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers.

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Six tools for effective influencer-driven content marketing

Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts.

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Guide: How to structure a local SEO strategy for your business

You can increase your business’ revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.

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How to predict trending topics ahead of your competitors

News agenda The news agenda often has an impact on future content trends and is therefore great for spotting upcoming themes. If we take recent times, for example, a health pandemic perpetuating the news has led to an increase in knock-on effect topics such as mental health, working remotely and home exercising. Using these insights, […]

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Five quick and easy ways to make surveys more effective for content marketing

Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data.

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