10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
Biggest Social Media Updates of 2015 To Date
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Post from Laura Crimmons
LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings
Whether looking for people, jobs or posts, LinkedIn’s new customized search functionality will help you find ’em faster.
The post LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Getting Friendly with Social Advertising – Twitter & LinkedIn
Like much of social advertising, Twitter & LinkedIn allow you to target users to either follow your handle or interact with tweeted content. See our HeroConf review
Post from Events State of Digital on State of Digital
Getting Friendly with Social Advertising – Twitter & LinkedIn
LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results
Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches and more relevant results that are now delivered twice as fast. According to the announcement, LinkedIn began building Galene mo…
How To Choose The Right Social Media Networks For Your B2B Business
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C context…
Everything You Need To Know About LinkedIn
LinkedIn is a popular but often misunderstood B2B social network. In this post Stephanie Frasco gives her expert tips on getting the most out of LinkedIn.
Post from Stephanie Frasco on State of Digital
Everything You Need To Know About LinkedIn
SEER’s Ultimate 2014 PPC Wish List
While we certainly don’t hope for another radical change from 2014, like 2013′s Enhanced campaign migration, the SEER team has shared their PPC wishes for the new year. From updates to Google and Bing to social platforms, we have compiled SEER’s wish list of what we are looking for from PPC in 2014. Once you […]
Mastering PPC: Three Ways To Get Started With LinkedIn Analytics
LinkedIn ads are a great way to drive demographically targeted PPC traffic. My colleague Chris LaRoche wrote a great post on how to run LinkedIn advertising. Many people are used to sending LinkedIn ads to www.theirdomain.com. However, you may want to send traffic to your LinkedIn page to promote the content you’ve creating on this […]
Mastering PPC: Getting Started with LinkedIn Ads
In Beauty and the Beast, Belle was just a girl living in a little village in France. The opening number featured her singing about how there must be more out in the world than just what she’s experienced in her small, provincial town. She wasn’t satisfied with that typical little village and dreamed about how […]
4 LinkedIn Recommendations For The B2B SEO Professional
LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations…
Please visit Search Engine Land for the full article.
Research Shows Only 2% of Social Shares Occur on Google+
New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.
Post from Barry Adams on State of Search
Research Shows Only 2% of Social Shares Occur on Google+