Category: adwords budget

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5 Secrets To Maximizing Retail Budgets For Paid Search

Matt Ackley

Over the last decade, the incorporation of search into the online shopping experience has led to a savvier generation of consumers who prefer the selection, price-transparency, and convenience of online retail to traditional brick-and-mortars. As a res…

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Budget Flexibility: Accounting For Regional Differences In AdWords

Andy Atkins-Krüger

Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how…

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