Could ‘people-powered’ Digle be the future of search?
It’s search, Jim, but not as we know it.
Lifting the lid of the search box: Excel tips for search marketers
There’s so much data available to us as marketers, but sometimes it can be difficult to make sense of large amounts of data. Here’s some Excel tips to help you take your data analysis to the next level.
Post from Cedric Chambaz
Facebook and the Advent of Searchless Search
Facebook smashed the revenue expectations set with its earnings report for the last quarter. The main driver of revenue was, unsurprisingly, ads. What’s more interesting than this though was the discussion around where they see the product heading in the future. When the Facebook team decided to push into natural language graph-based search a few […]
The post Facebook and the Advent of Searchless Search appeared first on Builtvisible.
How to Optimize for Satisfaction in SEO
Last updated — Thursday, July 21, 2016The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and mobile technology, usage has also certainly changed in the past […]
The post How to Optimize for Satisfaction in SEO appeared first on Kaiserthesage.
Link Building through Co-Marketed Visual Content
Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly […]
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Will Search Engines Fall To AI?
With the advent of AI in our daily lives, do search engines need to fear for their future? Cedric Chambaz gives us his view.
Post from Cedric Chambaz
How search can help with planning your m-commerce site
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of … read more
Google SEO: Optimizing based on How Google Works
Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.
While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.
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Ecommerce in France – What You Need To Know Right Now
Bing Ads research on French ecommerce behaviours and usage of search in buying decision process. Trends, Statistics, insights and new ad formats, presented by Cedric Chambaz.
Post from Cedric Chambaz
10 Ways to Use Images for Link Building
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
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Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.”
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz
Is Google manipulating autocomplete results for UK political parties?
What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results?
Outreach Tactics for Effective Link Building in 2016
It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.
I’ve seen this work personally on some of the sites I’ve worked on in the past. And it still amazes me how it’s still effective.
However, the competition for web supremacy continues to get more brutal than it already is.
Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links.
The post Outreach Tactics for Effective Link Building in 2016 appeared first on Kaiserthesage.
The New Age of Brand Building: Creative Link Building
Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too.
Below is my presentation for #mktfest -…
70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides
When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.
A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.
The post 70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides appeared first on Kaiserthesage.
Scalable Link Building Process Using Influencer Marketing
Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.
That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).
Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.
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6 Actionable SEO Tips
Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age.
With 3.5 billion searches being made each day (which is still stirring towards a consistent growth pattern); it only proves how more significant – and more competitive – search optimization will be for many businesses in the years to come.
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8 Things You Should Know About Baidu And China
Understanding the Chinese Market, as well as it’s main search engine Baidu is key to success in China. Check out 8 Key insights to support Chinese expansion
Post from Gemma Birch
Friday Infographic: Global Search and Social: The Ones to Watch in 2015
The Webcertain Global Search and Social Report, issued in Q1 2015, covers the state of search and social media in 30 of the world’s biggest internet markets.
Post from Bas van den Beld