Facebook and the Advent of Searchless Search

Facebook smashed the revenue expectations set with its earnings report for the last quarter. The main driver of revenue was, unsurprisingly, ads. What’s more interesting than this though was the discussion around where they see the product heading in the future. When the Facebook team decided to push into natural language graph-based search a few […]

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How to Optimize for Satisfaction in SEO

Last updated — Thursday, July 21, 2016The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and mobile technology, usage has also certainly changed in the past […]

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Link Building through Co-Marketed Visual Content

Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly […]

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Google SEO: Optimizing based on How Google Works

high quality pagesSearch engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.

While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.

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10 Ways to Use Images for Link Building

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

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Outreach Tactics for Effective Link Building in 2016

cyrus tweetIt is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.

I’ve seen this work personally on some of the sites I’ve worked on in the past. And it still amazes me how it’s still effective.

However, the competition for web supremacy continues to get more brutal than it already is.

Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links.

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70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides

Moz Web DeveloperWhen you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.

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Scalable Link Building Process Using Influencer Marketing

Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.

That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).

Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.

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