Category: merchant feeds

Channel: SEM Google Merchant Center Google Merchant data quality Google Product Listing Ads Google shopping Google: AdWords Google: Product Search merchant feeds paid search Search Ads Search Engine Land Search Marketing: Shopping Search Marketing Uncategorized

6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads

Dan Morrison

Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren’t fully capitalizing on this huge opportunity. (I guess many don’t know how cool they are yet.) But, what goes into optimizing your merchant feed for your PLA campaigns, and what best…

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adobe Bing Ads Channel: Retail comparison shopping engines merchant feeds Microsoft Microsoft: Bing Ads product ads Search Engine Land Search Engines: Shopping Search Engines Uncategorized

Adobe First To Announce Support For Bing Product Ads

Ginny Marvin

Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant’s product feeds to show product images, prices and other details on search results pages. According to the Adobe release, Adobe…

Please visit Search Engine Land for the full article.