How to actually engage influencers on Facebook
Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building … read more
SEM too competitive? Here are three alternatives for building your customer base
For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher CPCs in paid search just isn’t really an option.
What Marketers Can Learn About Capturing Audience Attention From Prank-Style PSAs
Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about engaging in a dramatic fashion without alienating or offending.
Post from Lisa Lacy
Friday Infographic: the Perfect Length for Viral Content
Frac used BuzzSumo to analyze 100 of the most-shared articles on BuzzFeed within the last year to determine what the ideal post looks like.
Post from Bas van den Beld
10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
23 up-to-date stats and facts about Instagram you need to know
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue.
Twitter introduces better targeting with its new Ad Groups tool
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation.
12 valuable marketing lessons from Snapchat’s success
Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become … read more
Seth Godin: Nobody makes a purple cow by sticking with what’s safe
Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago, … read more
Is Twitter dying? Insight and opinion from #ClickZChat
It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to … read more
11 tips on how to optimise Pinterest pins for SEO
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with … read more
24 slightly depressing stats on the fall of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months.
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).
Remembering Klout: how ‘influence’ has changed over the years
It may not be easy to consider yourself a social influencer, but this makes it more challenging, and usually more rewarding.
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers.
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy?
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video.
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*