A Comprehensive Study of Content and Brand Visibility on Google+
Understanding Google+
Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …
The post A Comprehensive Study of Content and Brand Visibility on Google+ appeared first on DEJAN SEO.
Geox – 7 Days of Rain #RIMC2014
How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment
Post from Guestpost on State of Digital
Geox – 7 Days of Rain #RIMC2014
Google+ Case Study: Why did my lunch go viral?
A photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers. …
The post Google+ Case Study: Why did my lunch go viral? appeared first on DEJAN SEO.
Why Red Bull Has Two Verified Google+ Pages
Google+ wants real identities for both humans and organisations. There can be only one!
That said, look what happens when you search for “Red Bull” in Google Plus:
We’re seeing two official Red Bull pages, both verified. So which one is real?…
The post Why Red Bull Has Two Verified Google+ Pages appeared first on DEJAN SEO.
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.
Facebook Will Launch Graph Search For Mobile “Pretty Soon”
According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg…
Please visit Search Engine Land for the full article.
12 Inbound Marketing Tips for 2014
I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.
The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a busi…
Facebook Will Undergo a “Rapid Decline”, Researchers Say
It’s a known fact that young users no longer hang out on Facebook as much as they used to, but now there’s some scientific proof to it. A paper by John Cannarella and Joshua A. Spechler of the Princeton University titled “Epidemiological modeling of online social network dynamics” predicts grim future for the social media giant saying: “Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”
The following graph shows search query data for “Facebook” compared to “MySpace” (Source: Google Trends)
Cannarella and Spechler used this data to make prediction of the trend of “Facebook” search query using best fit irSIR model and found a likely range when and how rapidly the decline is likely to happen.…
The post Facebook Will Undergo a “Rapid Decline”, Researchers Say appeared first on DEJAN SEO.
WordPress Plugin for Google+ Interactive Posts
An interactive post in the Google+ stream is similar to a basic shared post but adds a call-to-action button and support for deep linking. This is one of the greatest features within Google+, but rarely utilised due to implementation complexity. This plugin streamlines interactive post implementation on WordPress websites.…
The post WordPress Plugin for Google+ Interactive Posts appeared first on DEJAN SEO.
The State of Social: Staffing and Budgeting for Social
Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are often debated within companies. This infographic takes a closer look.
Post from Bas van den Beld on State of Digital
The State of Social: Staffing and Budgeting for Social
Everything you type is recorded. Even if you don’t post.
We collected data from 3.9 million users over 17 days and associate self-censorship behavior with features describing users, their social graph, and the interactions between them. Our results indicate that 71% of users exhibited some level of last-minute self-censorship…
The above is an excerpt from a paper titled “Self Censorship on Facebook” written by Sauvik Das from Carnegie Mellon University and Adam Kramer from Facebook.…
The post Everything you type is recorded. Even if you don’t post. appeared first on DEJAN SEO.
9 Easy Ways to Build Links
The techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.
However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.
The post 9 Easy Ways to Build Links appeared first on Kaiserthesage.
Social and Search Connection: Hangout Next Thursday
State of Digital experts will discuss the importance and the connection between search and social
Post from Bas van den Beld on State of Digital
Social and Search Connection: Hangout Next Thursday
The “Mobilification” Of Consuming Content
The future of all content will have to comply with mobile standards. As a business, it’s time to start making the transition before it’s too late.
Post from Stephanie Frasco on State of Digital
The “Mobilification” Of Consuming Content
The ROI in Forum and Comment Marketing
Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.
Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.
The post The ROI in Forum and Comment Marketing appeared first on Kaiserthesage.
Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing
Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout…
Please visit Search Engine Land for the full article.
How I Do Link Baiting on @kaiserthesage
This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on th…
What Is the Value of a Facebook “Like” Anyway?
With over 1 billion active users as of this year, Facebook is no doubt the social network to master for marketers. However, for most company Facebook accounts, the focus isn’t generally on the number of “likes” or “fans” earned. While a Facebook “like” shows engagement, it’s the great content and the advertising opportunities that typically take the top spot on the priority list.
…
The post What Is the Value of a Facebook “Like” Anyway? appeared first on DEJAN SEO.
Google+ Statistics
Since Google+ doesn’t have its own analytics dashboard I’ve been trying to employ various hacks to get to the data I need. Today I’ll share another one that’s dead-simple to implement but only works for user profiles, not Google+ pages.
Navigate over to Author Stats in Google Webmaster Tools, set your filter preferences and look for Google+ URLs.
…
The post Google+ Statistics appeared first on DEJAN SEO.
Measuring Post Impressions in Google+
One thing I always wondered about in terms of Google+ statistics and engagement is the ratio of post impressions and clicks. In Google Webmaster Tools we can see how many people have seen our pages in SERPs and how many have clicked through, together with CTRs and average ranking position.
…
The post Measuring Post Impressions in Google+ appeared first on DEJAN SEO.