A Comprehensive Study of Content and Brand Visibility on Google+

Understanding Google+

Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …

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Facebook Will Undergo a “Rapid Decline”, Researchers Say

R.I.P. Facebook

It’s a known fact that young users no longer hang out on Facebook as much as they used to, but now there’s some scientific proof to it. A paper by John Cannarella and Joshua A. Spechler of the Princeton University titled “Epidemiological modeling of online social network dynamics” predicts grim future for the social media giant saying: “Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”

The following graph shows search query data for “Facebook” compared to “MySpace” (Source: Google Trends)

 Facebook Graph

Cannarella and Spechler used this data to make prediction of the trend of “Facebook” search query using best fit irSIR model and found a likely range when and how rapidly the decline is likely to happen.…

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WordPress Plugin for Google+ Interactive Posts

Google+ interactive posts

An interactive post in the Google+ stream is similar to a basic shared post but adds a call-to-action button and support for deep linking. This is one of the greatest features within Google+, but rarely utilised due to implementation complexity. This plugin streamlines interactive post implementation on WordPress websites.…

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Everything you type is recorded. Even if you don’t post.

Delete

We collected data from 3.9 million users over 17 days and associate self-censorship behavior with features describing users, their social graph, and the interactions between them. Our results indicate that 71% of users exhibited some level of last-minute self-censorship…

The above is an excerpt from a paper titled “Self Censorship on Facebook” written by Sauvik Das from Carnegie Mellon University and Adam Kramer from Facebook.…

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9 Easy Ways to Build Links

cyrusThe techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.

However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.

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The ROI in Forum and Comment Marketing

inbound.orgBuilding and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.

Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.

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Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout…

Please visit Search Engine Land for the full article.

What Is the Value of a Facebook “Like” Anyway?

Facebook Like

With over 1 billion active users as of this year, Facebook is no doubt the social network to master for marketers. However, for most company Facebook accounts, the focus isn’t generally on the number of “likes” or “fans” earned. While a Facebook “like” shows engagement, it’s the great content and the advertising opportunities that typically take the top spot on the priority list.

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