Why these three content types are winning quarantine season
Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and personal examples of how Directive has performed in quarantimes.
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Social media influencers fight back the Coronavirus disruption
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn Johnson shares some great examples and stats.
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How Instagram hiding likes affected influencer marketing
Despite removing the “Likes” influencer marketing on Instagram has still remained one of the best ways for marketing even in the COVID-19 situation. So how have Instagram influencers managed?
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COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.
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Social media insights in a time of social distancing: The relationship between paid and non-paid social
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns?
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Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through the what, how, and everything related to video marketing.
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Five social media trends that are shaping 2020
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
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Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
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Six great ways to get more out of your digital marketing campaigns in 2020
If you’re looking to take your marketing to the next level, we’ve got the six best ways to get more out of your marketing campaigns.
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How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain.
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TikTok: The next marketing platform for brands
TikTok recently incorporated paid advertising, Nike and Disney have already taken the lead. Tips to help your brand get started with TikTok marketing.
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Four powerful tools to optimize your social media conversions
Ths social media management and sales integrated tools that have been the magic potion to help Wolftain Agency achieve some strong sales inquiries.
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Three digital marketing trends you can’t miss in 2020
Founder of DigitiMatic, Pius Boachie talks about digital marketing trends – Paid voice search, interactive content, TikTok advertising, and more.
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Seven content marketing strategies you should try [With examples]
Big brands have adopted diverse content marketing strategies. How and why were these brands succeeded and how can you adopt their strategies?
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Hootsuite social trends report for 2020
TikTok shakes up the status quo and brands strike a balance between public and private engagement. Hootsuite reveals trends that savvy marketers and social leaders need to know in 2020.
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Improving personalization with machine learning
As personalization is predictive, machine learning has started playing a central role. Three ways to utilize machine learning for improved personalization.
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Capitalizing on paid social in B2B industries
Driving business from paid social ads challenges B2B stakeholders. An outline of what works well in the B2B space and how to make it work for you.
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Pre-made calendar with over 300 holidays to help plan editorial content
Looking for a holiday calendar to help plan editorial or social media content? Here’s a calendar with more than 300 holidays to give you ideas and inspo.
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Transformation of Search Summit 2019: Highlight reel
Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.
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Top four social listening tools for 2020 and why they’re great
Every business wants as much customer feedback as possible. A list of the best social listening tools for the coming year.
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