Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.

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Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.

The post Facebook campaign budget optimization: How marketers must prepare for September 1, 2019 appeared first on Search Engine Watch.

Boolean search for social media monitoring: What to track, how to track, and why

Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.

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Boolean search for social media monitoring: What to track, how to track, and why

Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.

The post Boolean search for social media monitoring: What to track, how to track, and why appeared first on Search Engine Watch.

New visual search innovations tap human emotions and biological buying triggers

Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.

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Social listening 101: Six crucial keywords to track

An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on the information you need.

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Facebook is a local search engine. Are you treating it like one?

Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.

The post Facebook is a local search engine. Are you treating it like one? appeared first on Search Engine Watch.

Four ways to use webinar marketing for reputation management

Webinar marketing has grown in popularity for loads of reasons. One way it’s quite useful is for reputation management. Here are four tips for how to do it.

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